Out of 50 controls carried out in the first quarter, 30 influencers were in violation. Economy Minister Bruno Le Maire announced this week that a list of influencers "who have not respected the rules" would be revealed "in the coming days" A new Union of Influence and Content Creators (Umicc) asked not to "break the virtuous model" of influencer marketing because of a "minority" of Influencers.
Of the 200,000 creators in France, only 1% are from reality TV.