The countdown is on for Charles III. In five days, the future King of England will be crowned with the whole world as a witness.
It is then an opportunity for all souvenir shops to make a big turnover thanks to products bearing the effigy of the monarch, which are already selling like hotcakes. The royal family does not receive money on these products, but proves that the soft power of royalty is not about to die out. For Rob Boulard, sales manager of a souvenir shop, the coronation of Charles III comes at the right time.