Alfonso Rueda is a calm man, beyond political topics or cinematic word games. When the campaign went against him, with a storm of negative information for the PP, he became the PPdeG's hold on calm.
He received "pressure and messages of all kinds every day", both from outside and from within his party. His maxim has been to shore up the inertia received and grease the powerful "electoral machinery" of the PP deG. The 'Rueda style' consists of "not doing anything that he did not do when he was not president, and continuing to do what he did before becoming president"