[HIGHLIGHTS] African Games: “Few countries are applying to organize them”

African Games: “Few countries are applying to organize them”. The 13th African Games, a multi-sport event which has taken place on the continent every four years since 1965, takes place in Ghana from March 8 to 23, 2024.

If they can be considered as the second sporting event in Africa after the football CAN, for economist Mohsen Abdel Fattah, they are still struggling to reach their full potential in financial and marketing terms. There is almost no data published on previous editions. This does not allow us to see the evolution in generation of revenue.