Abercrombie&Fitch: its image wash does not cover up the scandal of sexual abuse of employees. At its peak, at the beginning of the century, it was the posh brand of the moment in the United States.
Now it rises from its ashes with a facelift in which it tends towards inclusion and a very positive stock market price. The brand went out of fashion and plummeted due to a scandal: the denunciation of a network of sex abuse towards workers.