A study shows that more and more consumers are turning away from organic products, pushing some converted farmers to consider reusing pesticides and fertilizers. While the market has long experienced double-digit growth, it has been hit hard by the war in Ukraine and inflation.
For two years, sales have fallen significantly, forcing supermarkets to reduce their offerings on the shelves. Result: organic producers were forced to sell less…or at lower prices, even though production costs, particularly linked to energy prices, were soaring.