A rule so that appearances do not deceive: the EU legislates against 'greenwashing' The EU has just approved a directive with the aim of combating "eco-imposture", what is known as greenwashing. The Spanish Government has just initiated the procedures to transfer the directive to our legal system.
Examples of greenwashing exist in almost every sector of the business world. The European directive refers to claims such as "climate neutral", "certified carbon neutrality", "carbon positive" or "net zero emissions"