Producer supermarkets are trying to answer the problem of how to remunerate farmers. In the north, near Lille, the "Talents de fermes" supermarket promises to solve the equation.

“We want to support local farmers rather than going to mass distribution. At least there, we know where our money is going,” confides a customer. Consumers partly hold the key to this agricultural crisis, says Europe 1. The group of 12 producers in this farm supermarket is a truly virtuous model, explains the supermarket director.