Neil Patel is one of the most prominent experts in the field of marketing and digital content production over the past decade. He was present at the Web Summit held in Doha recently, and Al Jazeera had the opportunity to interview him about the changes in the content industry.
“Authentic content has always attracted the appetite of customers, which makes your brand or site different from others. No one likes imitators,” he says. ‘It does not matter whether the article is long or short. What matters is whether it is appropriate for what the audience wants and motivates them to interact with it,’ he adds.