Since the start of the farmers' protest movement, mass distribution has been regularly targeted. The Loire-Atlantique Peasant Confederation is determined to continue blocking the SCA Ouest de Leclerc purchasing center in Saint Étienne de Montluc.

On social networks, a parody kidnapping alert has been circulating for several days, calling for people to "search" for the high-profile Michel-Édouard LeClerc. Non-compliance with these "Egalim laws" is at the heart of farmers' complaints.