[HIGHLIGHTS] "We will strictly control this measure": AvtoVAZ announced the introduction of maximum permissible prices at Lada dealers

AvtoVAZ intends to set maximum prices for the sale of Lada cars in the Russian dealer network. Head of the company Maxim Sokolov: "We have already prepared an appropriate program with a control mechanism that we will implement in relation to dealers" He added that the innovation will come into force in May, after the increase in prices for LADA cars by 2%.

Auto expert Igor Morzharetto says that in the face of a shortage of cars, it is impossible to restrain the rise in prices.