Even if crucial parts are missing, Frankfurt wants to organize a fashion week in the summer.
In the week from June 20th to 26th, the city will be all about fashion.
As with the first announcement two years ago, the city can look forward to numerous events.
Exhibitions, shows, talks and more are intended to make the topics of sustainability, lifestyle and fashion culture tangible, the city and the mostly municipal trade fair company announced on Thursday.
According to information from Stephanie Wüst's (FDP) municipal economic department, the program is to be financed from what is left of the 10 million euros provided. According to reports, a third of this has been spent on the two previous largely digital events.
We are still waiting for the accounting of the fair.
The coordination of the program takes over the economic development.
Cooperation partners such as the Fashion Lounge run by entrepreneur Sevinc Yerli are ready to develop their own shows again.
The Aaarea creative initiative is also waiting for a starting signal, but also for financial commitments.
The date, which was originally supposed to take place at the beginning of July and thus be almost at the same time as Berlin Fashion Week, has been readjusted in order to combine Frankfurt Fashion Week with the textile events of Messe Frankfurt.
Because in the third week of June, the international trade fairs Techtextil and Texprocess, which deal with the production of textiles and new materials, take place in Frankfurt.
These are increasingly attracting designers who are looking for new production methods, economical and ecological processes and new materials.
A public interested in textiles is also offered the trade fair for bed and table linen and other materials for the home, which has now been designated as the "Heimtextil Summer Special" and has been postponed from January.
Lord Mayor Peter Feldmann (SPD), who is also the head of the Messe Frankfurt supervisory board, once again commented on the concept with the words: “Frankfurt knows fashion”.
There will be no doubt about that after the Frankfurt Fashion Week in the summer.
The local design and fashion world does not need to hide itself and thus has a stage to present itself in all its diversity.
In addition, the focus on sustainability underscores what Frankfurt stands for as a green city.
"Two pillars, one message," is how Wüst, Head of Economics, sums up the new concept that became necessary after the Berlin Premium Group, which was actually supposed to establish the Frankfurt Fashion Week with Messe Frankfurt and its Premium, Seek and The Ground trade fairs, at short notice had decided to hold its trade fairs again in Berlin before the end of the contract period.
Now it's about connecting the international and the local and creating added value, said Wüst.
"We create synergies that are unique worldwide, which illuminate the processes and products of the entire value chain of the international textile and fashion industry: yarns, fabrics and fashion as well as machines for the production and processing of textiles," emphasizes Olaf Schmidt from the trade fair.