Ángel Jiménez from Luis USA

USA

Updated Wednesday, March 27, 2024-23:38

Grok

, the artificial intelligence developed

by

Elon

Musk

within

Access to this artificial intelligence adds other advantages, such as the absence of advertising every two posts on the recommended content page (For You).

X has not revealed how many people pay for this service but it is likely less than Elon Musk, owner of the social network since the end of 2022, expected. This week Musk announced that

Grok will also be available for X Premium users,

which costs half as much per month and only eliminates half of the ads, in addition to giving less visibility to the publications made by users.

The decision comes just a week after Musk released the source code of Grok, a text-generative artificial intelligence similar to the popular

ChatGPT

but whose language model (the engine of this type of application) is behind the one offered by ChatGPT in its paid version (GPT-4).

Grok, according to Musk, has the advantage of having been

trained with the publications of X users

and of not having the political correctness filters that other artificial intelligences usually have, although this last point is difficult to prove.

But the decision to

expand the potential user base

also comes a few weeks after the start of a legal battle between Musk and

OpenAI,

the company behind ChatGPT. Musk accuses the company of having abandoned its original focus on benefiting humanity.

OpenAI was originally established as a non-profit company (and with Musk as one of its founding partners) but in recent years it has changed its structure and now allows its investors to obtain part of the profits generated. Musk left the company after an internal struggle to gain control of it and in which the current CEO of OpenAI,

Sam Altman,

emerged victorious.

The arrival of Grok to the Premium subscription service could also tempt regular X users who now maintain free access. According to the consulting firm SensorTower

, X has lost 18% of its active users in the US

in the last year, and 23% since Musk arrived at the company.

The US is the company's most important market, generating most of its advertising revenue, and several public comments by Musk have scared away many advertisers using X (formerly Twitter). The lower number of users means that

the few advertisers who remain generate less income.

The only way out, for Musk, is to try to increase the number of users willing to pay for X. Although there are no official figures, several analysts estimate that the number of paying users could be around 800,000.