WhatsApp: in-app purchases coming in 2021 -

Geeko

Since the purchase of the messaging app in 2014, Facebook has been looking at all costs for a way to monetize WhatsApp, in order to make profitable the some $ 19 billion spent.

And one of the solutions that Mark Zuckerberg's company is considering seems to be in-app data purchases and hosting.

Facebook has indeed announced the arrival of in-app purchases within WhatsApp, as well as other tools for businesses.

More specifically, starting at the end of the year, WhatsApp will allow businesses and merchants to sell products directly from the application.

Until now, companies could display their product catalog and give information about a particular item to their customers, but it was not yet possible to make in-app purchases.

This will soon be possible.

Users will simply be able to press the “buy” button on a merchant's page to purchase a product.

Everything will happen in the application, like the Facebook Shops, these online stores introduced on Facebook last May to help businesses during the pandemic.

Facebook also wants to offer cloud computing services within WhatsApp, allowing businesses to store their messages on the company's servers.

Gradual deployment

In-app purchases will begin at the end of the year, with a larger rollout at the start of 2021. As for message hosting for businesses, WhatsApp is also offering this service at the start of 2021.

The hosting as such should be free, but Facebook will charge between 0.50 and 9 cents per message delivered for companies which should earn it a nice amount, in fine.

Every day, more than 175 million people interact with a business via WhatsApp, says the general manager of the messaging app.

Finally, although Facebook has not officially announced it, we can easily imagine that the American company will launch WhatsApp Pay more concretely in the near future.

This payment service was recently tested for a while in Brazil.

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  • Smartphone

  • High-Tech

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  • Economy

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  • Ecommerce

  • Social networks

  • WhatsApp

  • Facebook