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South Korea Samsung Electronics Announces New Smartphone with Enhanced AR | NHK News

2019-08-07T22:27:46.290Z

South Korea ’s Samsung Electronics, which has the world's top share in smartphone sales, is a new smartphone with a technology called AR = augmented reality…



South Korea Samsung Electronics Announced New Smartphone with Enhanced AR August 8th, 7:21

South Korea's Samsung Electronics, which has the world's top share in smartphone sales, has announced a new smartphone with enhanced technology called AR = augmented reality. As the Japanese government strengthens export control of semiconductor raw materials and other materials, future performance trends are attracting attention.

The world's largest smartphone Samsung Electronics announced in New York on the 7th, "Galaxy Note 10" can convert handwritten characters written with the included pen as if they were typed on the keyboard, You can use the remote control function to zoom the camera on the main unit.

In addition, functions such as AR = augmented reality have been strengthened, such as the ability to freely write with a pen on people or objects that have been photographed with a camera.

Apple, which has the second largest market share in smartphone sales, is expected to announce a new product in the fall, and the competition for each company's share is likely to become even more intense.

With regard to Samsung Electronics, as the Japanese government strengthens export control of semiconductor raw materials and other materials to South Korea, the trend of future performance is drawing attention.
A spokesman for Samsung Electronics Japan said, “There is no impact on the product so far. I want users to use it with peace of mind.”

Samsung ’s new smartphone will go on sale in the US later this month, but it ’s undecided in Japan.

Possibility of smartphone price increase due to strengthening export control in Japan

In the global smartphone market, the number of units shipped from April to June has been on the decline due to the long cycle of consumers buying new products, according to an American research company. This is a 2% decrease compared to the same period last year.

“The smartphone market is already mature, so we expect to see a one-year shipment drop by a few percent compared to last year. 5G mobile phones” If it appears, demand will be stimulated and replacement will proceed, but until then, this situation will continue. "

In addition, Mr. Hoseiini said that the Japanese government has strengthened export control of semiconductor raw materials, etc. “Currently, it is possible to export raw materials from Japan to Korea via a third country. Although it will rise slightly, there will be no major obstacle to semiconductor production. "

On top of that, the worst assumption is, “If you can't procure raw materials from Japan, the situation is serious. If the production of semiconductors in South Korea is sluggish, the products of each company, such as smartphones, will rise by 10% to 15% and sales will increase. “It ’s going to slow down,” he said.

Source: nhk

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