Zhongxin.com, June 3, after launching a number of assistance measures to help small and medium-sized enterprises, stall owners, and shop owners to alleviate the difficulties, JD.com once again released the "Spark of Fire" economic support plan for stalls. Starting from three aspects: helping business and promoting employment, we organize more than 50 billion quality sources of goods, provide up to 100,000 yuan of interest-free credit purchases for each store, and fully support the stall and store economy. The plan is expected to serve millions of convenience stores + millions of stalls, and provide supply chain and service support for the employment of more than 5 million people.
Xu Lei, CEO of JD Retail Group, said: "JD.com has already fully implemented and accumulated rich experience in supporting the'street economy' and the'shop economy'. Currently, the impact of the epidemic will accelerate the digital transformation of the real economy. No exception. JD.com has the ability and responsibility to help them digitally, to make the stalls and small shops more dynamic, and to help the economy recover and stabilize employment."
In terms of supply guarantee, JD.com will use its full-channel supply capability and provide hundreds of millions of yuan in purchase subsidies. It will link nearly 10,000 brand manufacturers and more than 4,000 joint warehouses to provide offline retailers with more than 50 billion worth of quality. Supply, so that they can easily obtain low-cost, high-quality supply.
In terms of operating assistance, JD.com will help offline retailers expand their online operations, introduce them to JD.com’s own platform traffic, help them break through geographical and spatial restrictions, and achieve effective drainage, customer acquisition, and revenue increase; at the same time, through financial Support, data support, logistics support, and diversified business expansion have provided a large number of offline small and medium-sized retailers with tangible value and assistance, enhancing their operating capabilities and expanding their business. In order to solve the problem of difficult capital turnover of small stores, New Channel also cooperated with JD.com to provide interest-free credit purchases of up to 100,000 yuan for each small store.
In terms of employment promotion, JD.com will focus on providing a number of opportunities for flexible employment, home employment, self-employment, and farming income increase, including the provision of a number of logistics collection, warehouse management, and treasury packaging and other positions, targeted placement in poor areas; Need to increase employment income of the poor labor force, provide a number of flexible home employment opportunities such as smart labelers on e-commerce platforms, part-time cloud customer service, etc.; provide a batch of entrepreneurial projects and entrepreneurial support for catering and retail, logistics regional agents, freight transportation in poor areas; Live broadcast and delivery of goods, opening up green channels for agricultural and sideline products, and organizing matchmaking meetings for production and sales will help poor laborers to increase income through the sale of agricultural products.
In fact, JD.com has been assisting small and medium-sized enterprises, stall owners and shop owners through various measures. More than three years ago, JD.com has started to help offline stores expand their operations. In 2017, the first JD convenience store opened in Renqiu City, Hebei Province. Since then, JD convenience stores have blossomed throughout the country. Since last year, New Channel has launched the "Jingdong Good Collection" activity in many towns and towns across the country. It has gathered a lot of popularity for the sales of small stores by organizing exhibitions, caravans and other local promotions, which has effectively promoted store sales. In addition, JD.com’s social e-commerce platform JX has a large number of traditional offline-type merchants that have been greatly affected by the epidemic. To this end, JX has launched a number of assistance programs to bring JX industry to factory direct premium products and The stall owners are connected to provide a full range of source purchases and online and offline omnichannel operation support.
At present, JD.com is not only the largest incremental market for more than 2,600 billion yuan brands and hundreds of thousands of merchants in the world, but also the largest platform for the transformation and upgrading of many offline retail entities, especially a large number of small and medium-sized micro merchants, stall owners, and shop owners. Data show that in the early stage of JD.618 this year, JD.com's new channel business has achieved a year-on-year increase in turnover of more than 5 times in Beijing, Hubei, Anhui and other places, including many offline vendors, shop owners, and consumers. JD Convenience GO's overall order placement volume has reached 10 times the weekday.
JD.com said that the "Spark of Fire" plan set up specifically to support the stall economy will further help stall owners and shop owners to do better business and become a vigorous driving force for the growth of the consumer market. Some experts pointed out that Jingdong 618, which is currently participating in the whole industry, not only attracts the active participation of all online brands and merchants, but also will drive the participation of a large number of offline retail entities to jointly promote the acceleration of the consumer market.