With a new product that was made a company, I was able to become a president of Bandai with a big loss

The fifth episode living in Kaisha

Tokyo toy show held at Tokyo Big Sight in June. It is the largest trade fair in Japan where about 35,000 items were exhibited.

When I visited the booth to meet Mr. Masayuki Kawaguchi (57) who was the president of Bandai promised for the interview, the person in charge asked me to challenge the toy's violin.

"Can I take a picture?"

"sure. Go ahead!"

Mr. Kawaguchi who I met for the first time was a smile friendly person. I can not imagine having overcome a great deal in company life.

March 1996. Mr. Kawaguchi, 35-year-old who visited a household appliance mass retailer in Tokyo, felt it was "tough." The launch of the multimedia machine "Pippin at Mark" in charge of sales was slow.

It was a product that was put on the market. Developed jointly with Apple Computer (now Apple). The project team is centered on young people in their thirties. Internet is made and games can be enjoyed. The price was 64,800 yen by tax.

I got a bad feeling. Even after a while from the sale, sales did not grow. The result of the challenge was a great failure.

Resurrection of the loser from "D Dash"

"I think there are also aspects where the times were too early," says Kawaguchi. The way to purchase at a store and deliver it directly to the consumer's home was also unpopular.

Far from Shiga, I was prepared to say, "It can not be helped even if it gets fired." The total loss resulting from the withdrawal of business expanded to 20 billion yen. It was a huge loss that management could tilt.

But no one prepared "resignation ...