AMAYA GARCIA

Updated Thursday, March 7, 2024-00:11

Madrid lacks few things, gastronomically speaking.

In reality it has few shortcomings when it comes to leisure.

Perhaps I needed a social club that, with a commitment to art and well-being and a

priority reservation service in some of the capital's restaurants where the waiting list is a classic,

would make the experience of living the city in a more special way.

Welcome to Jomo, a community where you seek, in essence, to enjoy.

Behind this platform there is a whole philosophy, a crazy desire to squeeze the here and now and two young entrepreneurs, the Frenchman Ary Abecassis and the German Michael Link, who a year ago saw a clear market niche.

"The goal is

to create a global family

, with people who have a similar way of seeing life, traveling and having a good time," says the first.

JOMO translates as

Joy of Missing Out

, something like the 'pleasure of missing things', and it is neither more nor less than highlighting what matters, what is done for pleasure, beyond trends, fashions or postures.

It is the opposite of another very trend of our time, FOMO (

Fear Of Missing Out

), the fear of missing out on things, which is based on that obsession with saying yes to every plan that arises even if there is no desire, just for the sake of proving it. interesting what our life can be.

Faced with the exposure of social networks, they defend a more exclusive leisure, made almost to measure and where each member feels special in each of the activities or events they attend.

"

Our idea is to rediscover Madrid in another way

."

Currently between 60-65% of its audience are women.

To know more

Tripea.

The most gastronomic market stall in Madrid raises the bar

  • Editor: AMAYA GARCÍA

The most gastronomic market stall in Madrid raises the bar

Gastronomy.

Gofio, the Canarian restaurant that lost its Michelin star in December and shines more than ever

  • Editor: AMAYA GARCÍA

Gofio, the Canarian restaurant that lost its Michelin star in December and shines more than ever

The beginnings were, as is often the case, somewhat precarious.

"We would go to a restaurant and if we liked it, we would suggest being part of Jomo," says Ary.

Door to door they expanded the initial list, which today has dining rooms such as

DiverXo and RavioXo, Ugo Chan, Charrúa, Bistronómika,

Manifesto 13

, Llama Inn, La Bien Aparecida,

Aramboure

,

Rural, Caíño and

Tripea

, among others.

"Now we have eight people on the team," he says, who are aware of openings and new developments that are appearing in the city.

Until today the promotion has been "word of mouth."

"In restaurants, in addition, customers receive special treatment, there is always a detail with them, whether it is a glass of champagne or anything else."

The goal they have set is to reach 1,000 members in Madrid.

"To join Jomo you have to pay an annual subscription (the basic one is around 200 euros)," explains Ary and

pass the demanding filter of the platform team

.

"Subscription is a way to grow the project; to make people feel part of something that contributes to them and that is exclusive."

The next city in which they are going to disembark is

Milan

.

Art and well-being

Gastronomy (Jomo Taste) is a fundamental leg in the structure of the platform, but by no means the only one.

Art (Jomo Art) has a lot to say in this project.

"Now we are full with Arco," says Ary.

At the Santo Mauro Hotel they have organized

Ethereal

from March 10 to 17

, where the works of renowned artists from The Global Art Company will be exhibited.

The event will be open to the general public and the funds will be donated to the Global Gift Foundation, led by María Bravo and Eva Longoria, which works with children, women and families who are in situations of vulnerability and risk of social exclusion.

If the stomach is already satisfied and we have met a new artist along the way, it is time to seek

balance between body and mind

(Jomo Life).

Sports and well-being have their own agenda and appointments in some of the most valued and distinguished centers in the city.

The last yoga class was taught by well-known teacher Samantha Jameson.

That said, what it's about is enjoying every moment.