Universal Music announces the withdrawal of its music catalog from the TikTok platform
TikTok, the microvideo social network, risks being very silent in the coming days. Universal Music Group has indeed announced that it is removing its songs from the platform, Universal Music Group (UMG) disagrees with the remuneration offered by TikTok for the use of its music. The undisputed leader of the music industry worldwide, the major produces artists as famous as Taylor Swift, Ariana Grande, Billie Eilish and Bad Bunny.
In an open letter, Universal Music accused TikTok of "trying to build a business based on music, without paying fair value for the music." Photothek via Getty Images - Thomas Trutschel
By: RFI Follow
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Goodbye to Taylor Swift background sounds on your vacation videos. TikTok has become noticeably quieter since this morning. The agreement that linked the platform with billion users to the largest major in the music industry expired and
Universal Music
withdrew, accusing TikTok of not wanting to pay fair value for music, to the detriment of creators. .
Our core mission is simple: to help our artists & songwriters achieve their greatest creative and commercial potential, which is why we must call time out on TikTok.
Learn More: https://t.co/yJDQ7FdgNc pic.twitter.com/Lhluz1ez5H
— Universal Music Group (@UMG) January 31, 2024
Worse, according to Universal Music, TikTok tried to intimidate her into accepting an agreement that was even less favorable to artists than the previous one. The platform defended itself in a press release by pointing out the “greed” of Universal Music Group which would put its interests before those of the artists.
To which UMG responded that TikTok gave it much less
royalties
than other platforms. In the background of this battle, there are also Universal Music's concerns about TikTok's plans. The network intends to launch a Spotify-type platform, but also produce artists and promote music generated by artificial intelligence. Projects which have the gift of annoying the Franco-Sino-American major which has a turnover of more than ten billion dollars.
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