<Oh!
Click> Time.
Demand for Lunar New Year's Day is also increasing as it is the first face-to-face snowfall in three years since the corona.
There are clothes that are of particular interest.
<Oh!
Click> The first search term is 'Modern Hanbok floating in New Year's Day'.
New Year's Eve is, of course, hanbok.
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It's the kind of clothes we usually look for on holidays, but as times change, fewer people wear them.
However, as the MZ generation, who are sincere in 'value consumption', has emerged as the main consumer, hanbok is changing, and interest in hanbok is leading to fashionable fashion.
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BTS appeared in 'modern hanbok' in music videos and various performances. It is said that hanbok, which has Korean characteristics and can be worn comfortably in everyday life, is popular in internet stores used by young people. Foreigners are the main customers. Duty-free shops and hotels are also introducing modern hanbok uniforms. Netizens responded, "I used to wear them before, but now I think I can wear them," "I don't know if they're hanbok without clothes," and "I wonder if these clothes can be called hanbok." .
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(Screen source: Youtube BANGTANTV Hanbok Promotion Center Photo Big Hit Music)