Have you ever wondered what effect my actions today have on the environment?
[Mabu News] has been doing a special feature on the <Butterfly Effect>, which uses data to see what kind of typhoon my small flapping of wings related to consumption can cause in a distant place.
Could this butterfly effect soup, which is a collection of previous <Butterfly Effect> specials, be the first start to bring about a typhoon someday?
[Mabu News] What
is the butterfly effect of the
milk I drink?
[Mabu News] What
is the butterfly effect of
YouTube that I see?
[Mabu News] What
is the butterfly effect of
Internet cookies I spilled?
[Mabu News]
What is the butterfly effect of
renewable energy that was thought to be good?
[Mabu News] How much do you buy at
ZARA and H&M
?
What is the butterfly effect of the milk I drink?
<The Butterfly Effect>, the long-awaited first subject is milk.
When I said 'milk', I used to think of normal cow's milk.
But lately, I've been seeing plant-based alternative milk as well.
Why did alternative milks such as oat milk and almond milk appear instead of traditional cow's white milk?
What are the limitations of substitute milk?
Let's start with a story that might help you consume milk.
The first milk that remains in our memory is probably the time of milk feeding.
Readers, how do you remember about feeding milk?
When I was in elementary school, I remember having to go to the milk refrigeration store with my partner and pick it up when I was caught on duty for milk feeding, so it was a hassle...
There were many cases where white milk was tasteless, so I added burning powder to eat it.
This milk feeding service is not unique to Korea.
In England, milk feeding is considered very important, to the extent that Winston Churchill said, "The safest investment a country can make is to feed its children milk."
If you look at the report of the International Dairy Farming Federation, 62 countries around the world operate milk meals, and the number of children who drink milk is estimated to be 160.27 million.
Then, when was the first milk school in Korea?
To get our starting point, we have to go back 60 years.
The first start was during the Park Chung-hee regime.
At that time, the government started providing milk as a pilot project in 1962.
Eight years after that, in 1970, milk meals were provided to elementary schools in Seoul at the time, and in 1980, it was implemented in earnest with the decision to subsidize part of the milk meal expenses.
And so far, milk feeding is in progress.
What is the butterfly effect of YouTube that I see?
Which of the two is bad for the environment, purchasing overseas applications online or downloading e-books?
Buying things overseas leaves a significant carbon footprint along the way.
So, won't e-books come out with a carbon footprint?
The second <Butterfly Effect> examines the digital carbon footprint.
How do digital services such as YouTube, Melon, Netflix, and Twitch that we constantly consume in our daily lives affect the environment?
Isn't it a bit odd that digital affects the environment?
At first glance, digital doesn't produce physical goods, it's just digital files.
In addition, it is a little strange that it leaves a carbon footprint when it is done through a network without a distribution process.
Where the hell does carbon come from?
Let's say you are watching a video on YouTube.
The basic process is similar to shipping goods.
If you ask for materials, you take them out of the warehouse and give them to the person who ordered them, and that's it.
The warehouse that contains the data, that is, the video data, is Google's data center.
Google has 23 data centers around the world.
Most of them are concentrated in the US, and in Asia, there is one in Taiwan and Singapore.
All you have to do is take out the video stored in the data center and deliver it to users in Korea.
The Butterfly Effect of Internet Cookies I Spilled?
The butterfly effect of Internet cookies I spilled? What do you, readers, think about leaving personal records on the Internet?
When I browse the Internet, the browser records all the sites I visited and the words I searched for.
You can also use your browser's incognito mode to prevent leaving personal information on the Internet, or periodically clear your browsing history and search history.
The subject of the third <butterfly effect> is internet cookies.
Cookies are indispensable when using the Internet.
I've compiled data to see how big a typhoon the flapping of wings of cookies can become.
First of all, to explain cookies, we need to briefly look at the history of the Internet and the web we use.
The web we use is based on a rule called HTTP.
HTTP, which stands for HyperText Protocol, is a set of guidelines for how to exchange information on the web.
The fact that the Internet address we use starts with http:// is a sign that we will exchange information using HTTP promises!
Cookies, as defined by HTTP, are small text files that web servers can store in your browser.
It contains small details, like this.
What page did I log in to, what products I put in my shopping cart at the shopping mall, and whether I have already visited a certain page…
What is this simple information?
By loading pre-stored cookies like this, we can use the Internet more comfortably.
Even if you log in once and close the window, you will remain logged in, links you have already visited will be displayed as purple hyperlinks, and items you have placed in your shopping cart will remain.
Cookies containing information about how I use the Internet are called first-party cookies.
What is the butterfly effect of renewable energy that was thought to be good?
What images come to mind when you hear the word 'renewable energy'?
A representative of eco-friendliness?
Energy to choose over fossil fuels?
In this episode, we looked at the butterfly effect of renewable energy on the ecosystem.
In order to overcome the climate crisis, it is essential to choose renewable energy, but what should we do with biodiversity that is damaged by renewable energy?
● Biodiversity: Biodiversity refers to the diversity of life on Earth.
In the expression of living things, it includes not only animals and plants that we usually think of, but also the ecosystems in which living things live, and even the genes of living things.
In other words, biodiversity encompasses the diversity of species, ecosystems, and genes.
There are a huge number of creatures on Earth, but in fact it is impossible for us humans to identify them all.
There are studies that show that only about 20% of the living things we know about exist on Earth.
● Living Earth Index: Humans are taking the lead in destroying this biodiversity.
Due to urban development, environmental pollution, and poaching, many species on Earth are extinct or endangered.
As climate change caused by fossil fuels becomes more serious, the scale and speed are accelerating.
The figure above is a graph showing changes in the Living Planet Index (LPI).
LPI is an index that calculates the change in the scale of organisms that can be identified by mankind, and compared to 1970, 2018 showed an average decrease of 69.1%.
How much do you buy at ZARA and H&M?
There are SPA brands that I often look for when shopping for new clothes.
Musinsa Standard and Top Ten in Korea, and places like ZARA and H&M overseas.
These companies are sometimes called fast fashion instead of SPA.
Fast fashion is a fashion industry that produces and reflects the latest trending designs and items, just like fast food that can be eaten right after ordering.
Our consumer life has become convenient, but the earth is sick because of the clothes produced in so much.
Lastly, Mabu News's <Butterfly Effect> is a fast fashion special.
Readers, where do you go to buy new clothes?
Usually, I would like to use SPA brands such as Musinsa, Topten, and ZARA.
Another word for a SPA brand, fast fashion.
Perhaps you, the readers, have heard of the term fast fashion.
Just like fast food that you can eat right after ordering, fast fashion refers to the fashion industry that reflects the latest trending designs and items right away, and even produces and distributes them.
Since it is a system that creates clothes of various designs and rotates them quickly, it is advantageous for consumers to be able to purchase a variety of trendy clothes at low prices.
Fast fashion companies such as H&M and ZARA are producing new products within three weeks at the longest and two weeks at the shortest.
However, there are brands that go beyond fast fashion and aim for 'ultra' fast fashion.
Have you, readers, ever heard of the brand SHEIN?
SHEIN reduced the existing 2-week cycle of fast fashion to 5 days (!).
Thanks to the overwhelming supply offensive, SHEIN's sales exploded during the corona pandemic.
Thanks to that, in June 2021, it has risen to the world's largest fast fashion company by beating zara and h & m.
SHEIN was the most downloaded fashion app in the US in 2021.
Beat Amazon.
Then, how much will SHEIN make new clothes?
Mabu News organized it myself.
The period was one week from January 3rd to January 9th.
After analyzing how many new products are uploaded on the SHEIN homepage in Korea, what is the result?
do not be surprised.
A whopping 38,025 new products were released by SHEIN in the past week.
At most, there were more than 7,000 in one day, and at least 3,500 new images were taken.
If 52 weeks are filled with this momentum, SHEIN will produce more than 1.97 million new products in one year.