As the liquor industry introduces sugar-free soju products one after another, competition among companies to take the lead in the market is heating up.
According to the industry, Muhak is the pioneer in marketing unsweetened soju.
In 2019, Muhak introduced the existing soju product 'Perfect!
After improving 'Good Day' to unsweetened, we are putting out a 'Good Day with Fructose Zero' product from 2021.
Muhak's sales volume increased by 13.6% compared to the previous year, even last year, when it shrank due to Corona 19, thanks to marketing with zero fructose.
In the Busan and Gyeongnam markets, the market share is estimated to have increased by 2.2%.
At the beginning of last year, Daeseon Brewery released soju 'Daesun' without added fructose or salt.
Daeseon Brewery is also focusing on marketing to emphasize that it is unsweetened soju with phrases such as '0% fructose, sugar-free tomorrow lightly'.
In September of last year, Lotte Chilsung Beverage launched zero sugar soju 'new as the first'.
As new as the first with 16% alcohol content, a cumulative total of 27 million bottles were sold within three months of launch.
Hite Jinro will release 'Jinlo's Bag', the representative soju product, as a sugar-free product in the near future.
Hite Jinro explained that it entered the low-calorie, unsweetened soju market by reflecting the health-conscious consumer demand.
The alcohol content is 16 degrees.
As such, the unsweetened soju market is expected to become even hotter as competitors announce that they will release related products one after another or become latecomers.
The trend of 'healthy pleasure', which means having fun managing your health, has also moved to the liquor market, and the fact that the voluntary calorie labeling system that indicates calories and nutrients in alcoholic beverages has been expanded this year is expected to cause competition among companies. It is a passage.
An official from the liquor industry said, "Unsweetened soju is settling down with a good response in the market," and "We will reach out to consumers with constant product innovation."
(Photo = Yonhap News)