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"Our Christmas baskets are famous because they are highly personalized. We make them with great care. It is not an industrial process. They are not better or worse, they are different."

Elena Bravo

does not hesitate to explain to a client the virtues of any of her products as soon as she notices her interest when entering the establishment.

She is reputed to have a sixth sense

for it.

And it does so without detracting from anyone, but knowing why each product that occupies a space on its shelves at Calle de Ayala, 24 stands out. "We work on other types of needs. At Mantequerías Bravo you can design your own gift box among more than 10,000 articles. That's why I think we have that recognition," he says.

That is the great advantage of having a business with "traditional and quality service" established by his grandfather,

Cruz Bravo

, in 1931. "Our way of working allows us to

chat with the client and thus find what he needs

", summarizes.

Elena Bravo

took the reins of the family business in 2019

.

She had to face the pandemic - they closed for two weeks for the first time in her history - but now she celebrates the return to normality.

"The pandemic has encouraged us to cook and now we spend more time analyzing what we eat.

We have made more special dinners, more different meals,

and we have encouraged ourselves to learn a little more about everything. For this reason, when you try balsamic vinegar or a truffle, you want to know more," he says.

In his establishment,

ham is king

.

"Of course, because we only sell 100% acorn-fed Iberico, but also because our cutters do magic with their knives," he points out.

The variety of preserves, French foie gras and caviar cause a sensation and their catalogs of chocolate

crackers

of different origins and oils

have always been top sellers .

"Like the turkey breast with truffle, which we cut so thin it's almost transparent and addictive," he points out.

Spanish wines and champagne are in high demand, but "the great champion of the year" has been premium tequila.

In the liquid question, "without a doubt, Spanish wines and champagne", although there is an evident tendency to discover French and Italian references.

All in all,

"the great champion of the year" has been the premium tequila

: Casa Dragones, Allaire, Clase Azul, the best of Don Julio (like the 1942) and Dobel Diamante.

The label of "being a benchmark" in Madrid considers it, more than a responsibility, "a super pride".

"I think about it many times when I get home.

I enjoy when someone comes and tells me that they know that if it is from Mantequerías Bravo it is good

. Or when I see that an item has entered the store and then others add it to theirs," he says. .

They were "the first and only" to sell Pol Roger champagne.

Winston Churchill

's favorite sparkling wine

"has always had a special place in our store for this reason, and we still find it outstanding," he boasts.

In wines, they were the first to bet on large-format bottles -up to 27 liters!- from prestigious wineries.

In addition, recent spicy additions (from brava sauce to honey) or smoked (butter, gildas, cheeses) triumph.

But what excites Bravo the most is when "a youngster walks in looking for something and has a very limited budget.

We make a special effort to ensure that everyone who walks in leaves with the perfect gift

. "

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