Jordan Rocca, the king of the party, to conquer Madrid with ToyRoom

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It is defined as "a simple

" with the same role as a waiter in the room, "neither more nor less important".

However, his mobile phone is ablaze with requests from the world's most VIPs looking for a seat at his

.

A brand that he has brought to Madrid after triumphing in more than 12 cities around the world, especially London, Dubai and the Greek island of Mykonos, and in which

majority stake.

The influential Genoese public relations confesses that he is in love with Madrid, "a city with a lot of life".

The Italian

(Genoa, May 1, 1981) can be seen on his Instagram account - the real one, because plagiarism does not stop coming out -,

of the stature of Ronaldo Nazário, Neymar and Thibaut Courtois .

The actor

and the Formula 1 driver

are his partners in the vegan hamburger chain Neat Burger, which he also plans to introduce in Spain "very shortly", he anticipates at the Four Seasons Hotel, in front of which a nightclub so renowned that it already had its replicas in Madrid, like Panda, before landing.

View this post on Instagram

"

, our emblem, causes me sympathy", he answers laughing.

In fact, he says that recreations of ToyRoom are constantly coming to him from all over the world, even plagiarizing the name.

"What I don't like so much is that they can get confused about which are my stores, because

with a waiter at each table so that no one waits, and premium labels, such as Don Julio, Belvedere or Dom Pérignon".

THE STORY OF FRANK BEAR

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Regarding the commitment to Frank the bear as a disco mascot, Rocca explains that it came about because it occurred to her that someone would dress up as this endearing animal, "which is liked by all ages, from children to older women."

He sat in a corner of the club and people

and interacting with him.

It caused a sensation.

"They thought it didn't move and it turns out it was alive. So we repeated the

every night and until today," he enthuses.

That is the aim of ToyRoom, says the businessman, "make people have fun and

So much so, he shows with graphic proof on his

, that there are those who tattoo the bear on their arm.

If for this you have to put

in private rooms with PlayStation consoles, Netflix subscription and

bar , so do it.

"I don't want people to go out just to drink and take drugs. Of course, I'm not going to deny that consumption is related to the night, but you have to

. "

She speaks knowingly.

In her twenties, she recounts, she flirted with that dark well.

"I don't wish it on anyone and in life you pay."

That is why she launches a message among young people that promotes the culture of effort and defends the practice of sports.

He plays soccer and paddle tennis.

"I don't mind getting up early."

REGUETON AND GIRLS FOR FREE

ToyRoom nightclub, in Madrid, opposite the Four Seasons Hotel and in the area where the Marriot W brand will soon open.

Reggaeton sounds in his club, a style of music that can be reviled, he admits.

However, she "has a rhythm that invites more to dance and less to insane gap".

She also defends that the girls continue to enter the nightclubs for free.

"Sometimes chivalry is confused. A club is a place that

and has always been linked, even in the time of our parents, who did not have cell phones and it was another generation. I have most of my girlfriends known in my clubs," he says.

Some look like magazine models.

And he doesn't mind admitting that, on occasion, he's been approached for interest, even though he's not from the 'under 25' club like his colleague DiCaprio.

"It's part of the game. It happened to me more when I was 20. At 40,

I have a highly developed radar," he jokes.

FROM MARITIME BROKER TO AN EMPIRE

The ToyRoom nightclub already had replicas before landing in Madrid.

When I was 14 I was already throwing parties for friends with a high standard of living.

"Since I couldn't keep up with their rhythm, I was in charge of organizing everything in such an impeccable way that they started paying me."

She could rake in

.

"I was an inexperienced kid and I lost a lot of money even though I barely slept three hours from so much work."

He came to London after studying at the University of Rome, with an MBA in Business.

"I was following in the footsteps of my father, a maritime broker in the oil transportation sector."

He didn't like it and soon founded Project, with Luca Maggiora, eight years ago.

After Madrid, a city that he loves and where people are always willing to go out,

for its beach clubs.

"The night has been cleaned up a lot in the pandemic, the strong survive, the public relations who are in their business like me. I like to grow and for my ideas to advance, despite the criticism," he replies while answering celebrities who want to visit his clubs .

Of course, if they ask for a table on WhatsApp without saying good morning, they should not count on it.

"No matter how rich you

."

In fact, she confesses to herself, it's the only thing she asks of a good PR.

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Know more

• Instagram

• London

• Leonardo Dicaprio

• marbella

• PlayStation

• Netflix

• Neymar

• Thibaut Courtois