This will be the future of video games according to one of the largest companies in the sector, Ubisoft

The

is the fastest growing entertainment industry.

This same was valued at

and by 2030 it is expected to reach 300 billion, according to Yves Guillemot, co-founder and CEO of Ubisoft, one of the most important video game companies in Europe.

In the last 15 years, the number of gamers has also been growing exponentially, from 300 million to 3 billion.

," Guillemot said during an event held at the Ubisoft offices in Paris, France.

One of the reasons for these bullish predictions is that the current generations, zeta and alpha, are even more linked to video games than their predecessors, especially in Southeast Asia and Latin America.

Games accessible from any device

According to the person in charge of the company, the variety of platforms from which video games can be accessed has democratized their enjoyment, with all kinds of variety of business models, subscription, free.

In addition, cloud computing presents itself as enormous potential.

"Social gaming will be the destinations to connect, interact, create and have fun.

or watch Youtube or TikTok videos," Guillemot explained.

A future that seems just around the corner, in which elements such as graphics cards are less and less essential.

Another of Guillemot's predictions is regarding the participation of the 'moder' community in the titles themselves, allowing games to evolve after their launch thanks to the content generated by both professionals and users themselves.

"The tools we build for Web 3 will accelerate this trend, enabling the emergence of virtual universities where gamers have the freedom to create and interact," Guillemot said.

The future is also multiplatform, although from the development of video games, the power of processors, the possibilities of 5G and VR technology, the advancement of AI, the possibilities offered by the cloud and machine learning.

Guillemot knows what he is talking about, Ubisoft generated more than 300 million euros, last fiscal year, with its three main franchises: Assassin's Creed, Far Cry and Rainbow Six.

"Our objective is that the three together achieve a total of 2,000 million dollars of annual income in five years," Guillemot said.

Mobile market to consider

The mobile market is part of the future not only of this company but of the video game industry in general, so on the 15th anniversary of the Assassin's Creed saga,

was presented during Ubisoft Forward , a mobile game set in eastern China, in whose development Tencent has collaborated.

A saga that seems to migrate to mobile phones like

will .

Along with this announcement, he was accompanied by

, set in feudal Japan;

, whose logo seems to refer to esotericism and the time of the witches;

and of course

, in which we will put ourselves in the shoes of Basim, an old acquaintance of Eivor (protagonist Assassin's Creed Valhalla), making his way through the streets of Baghdad, in a title that promises to return to the origins of the first Assassin's Believe.

Since the future of video games is hyperconnected and multiplatform, with

, the company intends to implement a multiplayer ecosystem in which the user has access to all the games of the franchise, past and future, connected to each other and with others. players.

It also plans to continue combining triple-A game development, along with free to play and cloud titles.

The purpose of

, allowing anyone to play from any device in a Ubisoft Plus expansion plan, which will be implemented in the future on new generation consoles such as PlayStation 5 and Xbox Series X. Likewise, the company has announced an alliance with Netflix to launch its three major franchises on the streaming platform, the first being Assassin's Creed.

To support all this infrastructure, it has the support of i3D Net, which currently has servers located in 14 areas on six continents.

In addition, it works up to 95% thanks to renewable energies.

multiverses

Another key to the future will be the connection between creative universes, just as Fortnite and Disney already do.

"Working with Nintendo on the

games or with Disney, our opportunities that we will continue to take advantage of," said Sandrine Caloiaro, Ubisoft's chief portfolio officer.

Who also points out that in the future, the social experiences included within the game will allow users to communicate in new ways, offering them spaces to express themselves, contribute and create within the game.

The games have a cultural impact that transcends the work itself.

"We've seen how people chose to have the courage to pick up an instrument and learn to play guitar for the first time thanks to Rocksmith, we've also seen how people feel more comfortable with their own bodies in Just Dance games," Fawzi said. Mesmar, Editorial Vice President of Ubisoft.

Who also mentioned the

, like the climate march that took place in Riders Republic.

A multicultural and participatory space

Mesmar, who got his start in video games with Space Invaders, is now Vice President of Editorial at Ubisoft.

"I think I was four or six years old when I said that one day I would make video games. When the first Resident Evil came out, I dedicated myself to writing game guides to give them to other children in my class," he explained to EL MUNDO during the Ubisoft event in his offices in Paris, France.

Among his favorite titles are The Legend of Zelda and Street Fighter and as he related during his presentation, playing the first Assassin's Creed in Damascus was quite an impact, since he saw his culture embodied in a game.

A feeling that returns with Assassin's Creed Mirage.

"It's not a project I've been directly involved in, I just check back from time to time and get really excited. It takes

," Mesmar noted.

The game he has worked on is Mario Rabbids Sparks of Hope, due out in October.

"It's been a joy working on this game. The creative teams are fantastic. I love the spirit and passion the team had for the Mario IP and bringing those two worlds together in a bigger, more epic way." Mesmar.

The designer puts the development of triple A games and mobile games on a similar level, "because making a video game of any size is very difficult. It has many nuances such as the use of technology, understanding the psychology of the people who they use it, the artistic expression, the musical expression", highlighted the developer.

"There are great games that can be launched on mobile phones and tablets with sophisticated technology. Although in this case

, they must be taken into account when designing the experience. Mesmar explained.

Social, cultural and gender diversity

During the event, we also had the opportunity to chat with Marie-Sophie de Waubert, Senior Vice President of Studio Operations at Ubisoft, who explained some of the initiatives or measures that the company has in place to help its employees relieve stress.

and we have a permanent and constant dialogue with them. This is the best way to feel how they feel and what we need to improve, so we have people who are really dedicated to working with each manager on that issue," he told EL MUNDO.

They also insist that in order to relieve the pressure of developing a triple A game, its production must be planned in the best possible way.

"The production of a game has different phases, from conception to pre-production, production and then debugging. So our rule is to help teams plan and be as predictable as possible to eliminate pressure, stress and That aspect is getting better and better with the right tools, with the right skills and leadership to plan competitive production," he added.

It also highlights that accessibility is another key point for Ubisoft.

"

and we pay close attention to that point in parts of the development process. In evaluating the quality of a title, accessibility is an important part for us," said de Waubert.

The health and education sectors can also benefit from the video games of the future.

Rabbids Coding!

It is used to teach programming to children, or

, apart from the action of the main game.

De Waubert also mentioned Dig Rush, a game to treat lazy eye, which prevents lazy eye from going through the usual treatment of wearing an eye patch for a while.

Similarly, he stressed that we must continue working on gender diversity, neurodiversity, social and cultural diversity.

"It is a global issue, the more diverse it is, our creative teams will be able to create more games that reflect society," added the executive.

Finally, de Waubert left us with advice for other women who want to start in the video game industry.

"Trust yourself, be bold and don't hesitate. Once you start talking, raise yourself if something isn't right.

," sentenced the vice president

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