When a controversy arose online over the product name of E-Mart 24's new cookie, which was released on the 8th, the order was stopped within one day and the package changed.
The controversial product is 'Vanilla Butter Sand that melts like my own stock', a PB product of E-Mart 24.
As sister products, 'Hold on this week, hold on, Butter Salt Cookie', 'Annual Green Tea Cookie', and 'I feel very chocolatey Choco Cookie' were released. Reactions poured in.
Enlarging an image
▲ Sister products released together
While there were responses such as "It's humorous" and "The name is witty", critical responses such as "Are you making fun of the ant investor", "I crossed the line trying to be funny", and "Do investors who invested in this company want to buy after seeing the product name?" achieved
This product is known as the work of the task force 'Delicious Expedition', which is organized around the MZ generation.
A retail industry official pointed out, "The essence of marketing is to capture the hearts of consumers, and it is a case of causing consumer antipathy to create a topic."
Regarding this, an E-Mart 24 official said, "It was a mistake in the process of finding a name that fits the sensibility of today's generation in order to effectively promote the product, but I was not aware in advance that consumers might feel uncomfortable." "Features of the product We sincerely apologize to customers who feel uncomfortable with the name of the product to inform them."
He added, "The package is being changed after the immediate order ban has been taken, and we will pay close attention to the customer in the future product naming process."
(Photo = online community)