Instagram will no longer look like TikTok after complaints from many users

• Controversy "Make Instagram, Instagram again": several influencers revolt against the changes in the network

• Technology Instagram reiterates that it will continue to focus its strategy on the 'reels'

Instagram will stop rolling out features

that users have pushed back over claims the social network wants to look too much like

, according to a report from tech newsletter Platformer.

Digital celebrity

were some of the most active users posting messages this week asking the company to

," and to stop trying to look like

.

The phrase was born on the change.org

, which by Thursday night had received

supporting the initiative.

"Let's go back to our

and remember that the intention behind

was to share photos," the petition read.

responded

to the controversy earlier this week with a video

in which he said the features were a work in progress and were being tested with

video playback

Changes include

in full screen like

does , and recommending posts from strangers.

"I'm glad

," Mosseri said in an interview with Platformer's Casey Newton.

"But we definitely need to take a big step back and regroup," he added.

"If we don't fail from time to time,

or big enough," she said.

Mosseri has argued that the shift to

would happen even if the service changed nothing, as users sharing and searching

are increasing.

"If you take a look at what people are sharing on

, you see that there is more and more of a

over time," he explained.

Meta

backed that position during a call on Wednesday, reinforcing that people are watching videos online more and more.

Meta and Google

are among the companies facing growing competition from

for people's attention, and have launched their own versions of short video sharing formats.

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