• Viral Irene Montero's latest campaign sets the networks on fire

The Ministry of Equality has launched the campaign "

Summer is also ours

" with which it advocates for the diversity of female bodies on the beaches.

From the first moment, the poster has gone viral with ironic messages addressed to

Irene Montero


But what seemed like it was going to stay in one more debate on Twitter has gone further.

The model and influencer

Nyome Nicholas - Williams

has denounced on her Instagram account


that the Government is using her body for a campaign without her permission.

"Great idea but bad execution! Ask for my image, you

could have at least tagged me

!", she has commented.

View this post on Instagram

The influencer has stated that it is not the first time it has happened to her.

In 2020 an illustrator also used her image without permission.

Nyome has maintained that she would "never say no if it's for a good cause".

In another publication, the model has stated that she wears it well, but that does not mean that she

should not be paid

for the use of her image.

"Do I not deserve to be paid for the use of said image?" She has continued.

View this post on Instagram

View this post on Instagram

Nyome Nicholas-Williams works for the British modeling agency

Nevs Model

and although she has not yet filed a complaint because she does not know what to do, her agency is studying how to

sue the Ministry


Nyome's original photo has been retouched for the collage and her bikini color and hand posture have been changed, but the model's face and body are recognizable.

View this post on Instagram

So far it is unknown if the rest of the images used have the permission of the models.


The accounts of the Ministry of Equality are public as a measure of transparency.

In the file of the

General State Administration

it appears that the

award of the poster

for the campaign has had a cost of

84,500 euros


At first, the award could have reached

100,000 euros

, but there were only four requests and the price remained at 84,500 euros.

In social networks, the question has been raised as to what this money has been used for if the models have not been paid.

Conforms to The Trust Project criteria

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