Viral Irene Montero's latest campaign sets the networks on fire
The Ministry of Equality has launched the campaign "
Summer is also ours
" with which it advocates for the diversity of female bodies on the beaches.
From the first moment, the poster has gone viral with ironic messages addressed to
Irene Montero
.
But what seemed like it was going to stay in one more debate on Twitter has gone further.
The model and influencer
Nyome Nicholas - Williams
has denounced on her Instagram account
@curvynyome
that the Government is using her body for a campaign without her permission.
"Great idea but bad execution! Ask for my image, you
could have at least tagged me
!", she has commented.
View this post on Instagram
The influencer has stated that it is not the first time it has happened to her.
In 2020 an illustrator also used her image without permission.
Nyome has maintained that she would "never say no if it's for a good cause".
In another publication, the model has stated that she wears it well, but that does not mean that she
should not be paid
for the use of her image.
"Do I not deserve to be paid for the use of said image?" She has continued.
View this post on Instagram
View this post on Instagram
Nyome Nicholas-Williams works for the British modeling agency
Nevs Model
and although she has not yet filed a complaint because she does not know what to do, her agency is studying how to
sue the Ministry
.
Nyome's original photo has been retouched for the collage and her bikini color and hand posture have been changed, but the model's face and body are recognizable.
View this post on Instagram
So far it is unknown if the rest of the images used have the permission of the models.
€84,500
The accounts of the Ministry of Equality are public as a measure of transparency.
In the file of the
General State Administration
it appears that the
award of the poster
for the campaign has had a cost of
84,500 euros
.
At first, the award could have reached
100,000 euros
, but there were only four requests and the price remained at 84,500 euros.
In social networks, the question has been raised as to what this money has been used for if the models have not been paid.
Conforms to The Trust Project criteria
Know more
Summer
Twitter
Instagram
Irene Montero