An exemplary punishment?
Rather a diverted publicity.
An advertising campaign for an Australian bank follows a strange route on the Internet: one of the images, showing a man tied to a pole, is hijacked and presented as representing a "corrupt city councilor" in Brazil.
The man would have been tied there “by the population”.
The photo with its erroneous caption circulates on at least forty Facebook pages in French, but also in Italian, in Greek…
FAKE OFF
It is by doing a reverse image search with the Bing search engine that we trace this image: we find an article dated July 25, 2011 from The Financial Brand website.
The latter explains that the photo comes from a marketing campaign of an Australian bank.
The NAB (National Australia Bank) had staged two bankers tied to poles, one in Melbourne and the other in Sydney.
The campaign debuted on Valentine's Day in 2011, themed breaking up, and won a prize at the Cannes advertising festival, Australian newspaper
The Sydney Morning Herald
reported at the time .
How did the image come to be associated with Brazil and politics?
This may be because it was used in 2013 by a Brazilian satirical site, which explained that residents of the Brazilian state of Maranhão took the law into their own hands and tied a politician to a pole. .
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By the Web
Australia
Bank
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municipal Council
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