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BTS, which has been running tirelessly for so long, swept and swept several music awards on the world stage, and created a huge economic ripple effect.
Reporter Jeong Da-eun reports how the vacancy of BTS will affect the K-pop market.
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BTS has broken the limits of existing K-pop on the world stage.
For the first time in the history of Korean pop music, it was nominated for the Grammy Awards, the highest music award in the United States, and won three awards at the 'Billboard Music Awards', setting a record for winning six years in a row.
Last year, he won the 'Artist of the Year Award' at the 'American Music Awards', one of the three major music awards in the United States.
[Suga (November 22, 2021): I made my US debut at the AMA (American Music Awards) 4 years ago, and I did not know that I would receive the Artist of the Year (Artist of the Year award), thanks to all ARMYs.
Thank you, ARMY.]
In the first half of the year, BTS gathered 458,000 spectators with a total of 11 performances in Los Angeles, Seoul, and Las Vegas.
Billboard estimated the total revenue to be around 95 billion won.
The Korea Culture and Tourism Institute analyzed that the economic ripple effect of BTS performances would reach up to 1.2 trillion won.
BTS' vacancy could lead to a period of chaos in the K-pop market.
There is also a concern that the K-pop fandom, which has lost its center of gravity, may leave.
However, there is also a forecast that the damage will not be large as the individual activities of the BTS members will continue.
[Kim Young-dae/Music Critic: Each member does not show a very large gap and is building a very even individual fandom.
I think it's a bit of a bummer to think that it's going to give a bad blow to the entire K-pop fandom landscape.]
However, as pointed out by BTS, the K-pop idol fostering system that constantly competes against each other is a point that needs to be looked at.
(Video coverage: Tae-Hoon Kim, video editing: Eun-Jin Choi)