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Since Instagram became one of the main social networks and spread to different parts of the globe, it is difficult to find young people who have not used the social network.

The global expansion of Instagram brought with it a problem:

not all fonts were suitable for all alphabets


With this new update they intend to solve this setback.

The new

Instagram Sans

font adapts to all alphabets and recognizes all characters.

"Today we bring new energy and purpose to our colors, typography, logo and other brand elements with a refreshed visual identity. Our new system is designed to embrace continuous evolution to help us

create more immersive and inclusive experiences

for our community" , they have stated on the official Instagram blog.

The design of the new interface has "

vibrant colors

" so that it is perceived "lit and alive", in addition the new distribution and design system is "content-oriented and celebrates creativity, simplicity and self-expression", they have maintained from the social network.

New logo


Instagram logo

is superimposed on a gradient that they have reimagined using an

innovative 3D modeling system.


"Through the lighting, the gradient highlights moments such as

creating, stickers

and the rings of the stories," they continue.

Instagram Sans


Instagram Sans

is inspired by the design elements our community sees on a daily basis: our logo and our wordmark. From billboards to websites, our new typeface highlights our distinctive identity," they share in the statement.

Con esta tipografía pretenden obtener una

tipografía de marca que sea reconocible

y aplicable en todos los lugares en los que la aplicación se utiliza.

In designing this new typeface, our goal was to make Instagram Sans globally accessible.

To make the typography they had

language experts from all over the world

to be able to adapt the typeface to writing in different alphabets such as Arabic, Thai or Japanese.

With all these novelties, they intend that in the design of Instagram

the image prevails over the text

to give free rein to the originality and imagination of the users.

Conforms to The Trust Project criteria

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