Zhongxin Finance, March 15 (Ge Cheng) According to Tesla China's official website on March 15, the price of the Model 3 high-performance version and the Model Y long-life and high-performance version will increase, with a minimum price increase of 18,000 yuan.

On March 15, a screenshot of the model price on Tesla's official website.

　　In response to the frequent price increases within a few days, Zhongxin Finance and Tesla got in touch. The other party said that the specific reason could not be disclosed for the time being, and the official information shall prevail.

Increase of "tens of thousands of yuan" in five days

　　In terms of specific models, the price of the Model 3 high-performance version has been adjusted to 367,900 yuan, an increase of 18,000 yuan from 34.99 yuan on March 10; Yuan, compared with 357,900 yuan and 397,900 yuan on March 10, an increase of 18,000 and 20,000 yuan respectively.

Tesla Model Y and new Model 3 models were unveiled at major Shanghai experience centers.

Photo by Yin Liqin

　　This is Tesla's second price hike in nearly five days.

　　On March 10, Tesla China's official website showed that the high-end Model 3 high-performance version and the Model Y long-range version/high-performance version both increased by 10,000 yuan.

During the same period, Tesla's US official website also showed that the price of the Model Y long-range version was increased by $1,000 to $59,990, and the price of the Model Y high-performance version was increased by $1,000 to $64,990.

New energy vehicle prices generally rise

　　Since 2022, the price increase of new energy vehicles has become a common phenomenon in the industry.

　　New energy vehicles have already experienced a round of price increases. In addition to Tesla, BYD, Xiaopeng, Volkswagen, Weimar and other car companies have all raised the prices of new energy vehicles.

The range is generally in the thousands of dollars.

　　The industry generally believes that the price increase of new energy vehicles is greatly affected by cost factors.

Since 2021, the price of lithium carbonate, the main raw material of new energy vehicle power batteries, has risen from 50,000 yuan per ton in early 2021 to 500,000 yuan per ton, an increase of more than 900%.

And some automotive-grade chips have also risen from tens of yuan to thousands of yuan, and their worth is more than 100 times.

　　Dong Yudong, CEO of ORA brand, said in response to the suspension of orders for its black cat and white cat models: "After the sharp increase in raw materials in 2022, some models have brought huge losses to the company, and the loss of a single black cat exceeds 10,000 yuan."

The increase makes consumers "think twice"

　　"More than the price increase, we have to look at Tesla." Mr. Liu, who was about to buy new energy vehicles, told Zhongxin Finance that the increase of tens of thousands of yuan in a few days made him "unacceptable."

At present, he is ready to look at other brands of new energy vehicles at similar prices.

　　Some netizens also ridiculed: Tesla used to say that Tesla was "cutting leeks", and it cut the price after buying a car, which broke the hearts of consumers, and the recent wave of operations can be called a textbook-like reverse "cutting leeks", do not buy It is "blood loss", and those who place an order in advance are "blood earning".

　　Compared with the price increase of several thousand yuan for domestic brands of new energy vehicles, Tesla's "step" of tens of thousands of yuan in price increases within five days is indeed a big step, which also makes it difficult for some consumers to "make up their minds" for a while.

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