The famous Put The Blame on Mame

that a sensual Gilda sang while starring in the most famous

striptease

-only gloved- in the history of cinema (

Gilda

, Charles Vidor, 1946)

does not resonate in this charming bar in the Latina neighborhood .

But yes, there is a lot of gilda in it, you know, that skewer that emerged according to the culinary chronicles in the historic center of San Sebastián

as a tribute to the erotic myth that Rita Hayworth embodied -and was also-

in the film.

More than 70 years later and more than 450 km away, a maña and a woman from Burgos have consecrated

their traditional (and modern flavor) local to the trinity of the aperitif:

olive, piparra and anchovy inserted in a toothpick.

In half a year they have sold 10,000 artisan gildas

that they themselves make with first class goods (anchovies from the Cantabrian Sea, piparras from the Basque Country and local products from the neighboring Mercado de la Cebada).

Cristina Bonaga

(Zaragoza, 32 years old) and

Yajaira Malavé

(Burgos, 36 years old), are convinced that everything was conspired so that La Gildería was born -despite pandemic circumstances or precisely because of them- with a lucky star.

Classic Gilda, with anchovies, olives and three piparras.

It all started with something like a discovery.

"It was the first time I went to Burgos, I live in Madrid, and

when I saw so many places with gildas and appetizers, I went crazy

," admits Cristina.

She was in those, enjoying the Burgos vinegars, when "the world stopped and our jobs too. Yajaira and I

spent the confinement there"

, she remembers today.

In the absence of work -

Cristina is dedicated to

influencer

marketing

;

Yajaira is a DJ-

and with a lot of time to think, an idea became strong in the minds of these two restless entrepreneurs.

"At first, we talked a bit jokingly, but deep down we knew that it was a good idea:

we had to start a gildería in Madrid

. People love banderillas, pickles..., and I had not seen no premises dedicated exclusively to gildas.

I was convinced that we could rock it in Madrid

," says Cristina.

Gildas and vermouth are the kings of the offer.

And boy, have they done it, although a year and a half passed between the idea and the opening.

Because, although they talk about

spells

, Cristina and Yajaira did not trust anything to luck.

"

We studied the project to the millimeter: we looked at the numbers

, we made a

business

plan, we had a team that knew how to transform the idea into a brand, the

branding, the decoration of the premises (Codoo Studio)

... and even Yajaira came to live in Madrid, near the bar", explains the marketing expert.

"Although we were lucky in one thing: in having a great team that helped us get it up and running," they acknowledge in unison.

Team

and also friends dedicated to the hospitality industry who advised them

.

"It's not that we started from scratch, Yajaira has experience in hospitality at night."

And, after an arduous search ("it had to be here, in my neighborhood," says Cristina) and a reform ("we wanted to throw it all away and

give it our own identity"

), La Gildería was finally up and running.

Gilda of shrimp.

"We opened on August 26 and, if September was a good month

, October, when the restrictions were lifted, was crazy

, it seemed that people had never left," says Cristina.

"Now everything has stabilized," adds Yajaira.

Even so, on weekends, especially on Sundays, this charming place -on a corner and near the Rastro- is a

continuous coming and going of neighbors (these usually go all week) and foreigners who come to the house of the vinegar queens

, as they like to call themselves, almost on a pilgrimage.

Right now they offer 13 gildas

: 11 self-made and two with the seal of Bombas, Lagartos y Cohetes de Vallekas

, the popular temple of pickles.

The

bestsellers

are

the classic, the marriage, the octopus and the smoked sardine

, "which we have just included, and it is incredible."

All accompanied by two

liquid

monarchs at snack time: beer and vermouth (

on tap, Zarro Rojo and Miró Reserva -from Reus

- served with black liquorice, and 30 references in the bottle, from Casa Mariol to Petroni Blanco presented with a pepper of Padron).

And take note of one more member of the

aperitif

royal family : preserves.

The menu is completed with preserves from La Curiosa.

"The ones we serve are from La Curiosa, I think we were the first to bring them to Madrid. We wanted a

small cannery, from Galicia and related to our identity

, although the product was a little more expensive. Our idea is to offer things that are not find in other places, is

one of the added values ​​of our

location ", say Cristina, a graduate in Business Administration and Management, and Yajaira, a graduate in Protocol and Institutional Relations.

They both knew that "this was going to work, but

never in our wildest dreams did we imagine that it would do so well and so quickly

," they say.

And the thing can go further.

"Customers eat them here, they take them home, even people who want to serve them in their stores have contacted us. We are open to anything, we analyze the feasibility and see if, as a brand, we are interested...

We love having several open fronts

", maintain these two warriors who do not rule out anything, including opening in the future in other cities.

"You have to study it a lot, even if things go well for us here, you don't have to set up sites," they say

with their feet firmly on the ground, even though they are queens (of the gildas).

Old tiles that were found during the reform have been kept in the premises.

Once a month, the gildas leave the bar and move not far from it, to the

El Sótan

o room (Maldonadas, 6), where they celebrate the

Gilda Club, with live music, Yajaira DJing and banderillas, many and delicious banderillas.

Address:

Calatrava, 17. Open from Wednesday to Friday from 7 pm;

Saturdays, from 1 pm to 1 am, and Sundays, from 1 pm to 10 pm.

Price: 2 euros for the classic gildas;

3 the rest.

Conforms to The Trust Project criteria

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