In the world of entrepreneurship, it is very recurrent for a large company to buy out a competitor to benefit from its know-how or its catalogue.
The video game industry is no exception to the rule.
Takeovers are legion and often reach crazy sums, as evidenced by the recent takeover of Bethesda by Microsoft for 7.5 billion dollars.
This Monday, Take-Two, owner of cult studios like Rockstar (Grand Theft Auto,
), 2K Sports (NBA 2K) or even Firaxis (
), hit the headlines. Indeed, the New York game distributor recently acquired Zynga, the American publisher/developer of online games. The deal is reportedly valued at $12.7 billion, making it one of the gaming industry's largest takeovers. The deal is expected to be finalized in June.
The Zynga studio, created in 2007, is mainly known for its social games available on Facebook such as
Words with Friends
Harry Potter Puzzle and Spell
Having become its trademark, these extremely repetitive online games very quickly enjoyed immense success on social networks, so much so that Zynga went public in 2011. Following this takeover, the Zynga share price literally exploded and grew by 64%.
On the side of the main interested parties, the reactions were not long in coming. Strauss Zelnick, CEO of Take-Two, said he was “delighted to announce this transaction with Zynga, allowing Take-Two to diversify its business. This establishes our leadership position in mobile, the fastest growing segment of the interactive entertainment industry. […] Zynga also has a very talented and deeply experienced team, and we look forward to welcoming them to the Take-Two family in the months ahead. »
Zynga CEO Frank Gibeau is also happy about the sale of his company to Take-Two.
“We are incredibly thrilled to have found a partner with Take-Two, who shares our commitment to investing in our players, to amplifying our creative culture […].
With this transaction, we begin a new journey that will allow us to create even better games, reach a wider audience and achieve significant growth as a leader in the next era of video games.
For the moment, it is impossible to know what the impact of this takeover will be on the future productions of Take-Two or those of Zynga.
However, it seems certain that Take-Two wants to invest more in mobile games and adapt some of its licenses to smartphones.
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