A few days ago, BMW held the 2022 "Welcome the New Year Online Annual Meeting", and described the company’s strategic upgrade in China with the perceptual theme of "Home in China": Keep the corporate strategy in line with China’s development goals, and uphold the "China first" principle. Prioritize the needs of the Chinese market in the development of new products, and continue to strengthen the co-creation and win-win situation with Chinese partners.
Looking forward to 2025, the BMW Group will accelerate the promotion of electrification, digitalization and sustainable development in China, and will keep pace with China.
Dr. Peter, Director of BMW Group
Dr. Peter, BMW Group Global Finance Director, said: “Every time I come to this great country, I feel like going home because it is full of vitality and there are countless family-like partners. We believe that China’s trends will lead the world. Direction. There is an ideal environment and excellent partners to promote the transformation. The BMW Group will firmly walk with China.” He also announced: “In 2022, the BMW Group will usher in the opening of three new or upgraded new factories in Shenyang and Zhangjiagang. And put into production in Shenyang, the second BMW pure electric vehicle-pure electric 3 series, further enhancing China's position as one of the BMW Group's three global new energy vehicle production bases."
Mr. Gao Le, President and CEO of BMW Group Greater China
The BMW Group’s strategic upgrade in China can be described by a series of “simple” numbers: “1” refers to the principle of “China First”; “2” refers to both BMW and MINI brands that must take root in China; "3" refers to the firm transformation along the three directions of electrification, digitalization and sustainability; "4" refers to the four R&D and digitalization bases in Beijing, Shanghai, Shenyang and Nanjing; "5" refers to the Chinese customers in 2022 The five BMW pure electric models presented; “2025” represents the “new generation” models that will be coming in 2025; “200 million” and “1.5” represent BMW Group’s carbon reduction targets by 2030 and the “Paris Agreement” respectively. Commitment to the 1.5 degree temperature control target.
Dr. Wei Lande, President and CEO of BMW Brilliance Automotive Co., Ltd.
"Home in China": BMW implements the "China first" strategy to accelerate the progress of electrification
"China first" means having sufficient independence while maintaining strategic synergy with the world to quickly respond to market changes, especially in the product concept stage, fully considering the expectations of Chinese customers.
BMW's success in the field of fuel vehicles has verified this idea, and it will continue to deepen the "China first" strategy in the process of electrification.
First, speed up the pace of electrification in China: In 2021, BMW iX3 sales are expected to reach 20,000 in the first full sales year.
In 2022, the BMW brand will present 5 pure electric models for Chinese users, including the innovative BMW iX, the innovative BMW i4, and the pure electric BMW 3 series produced in Shenyang.
In addition, a pure electric flagship model will also be unveiled within next year.
By the end of 2023, the BMW Group will provide about 13 pure electric products in the Chinese market.
At the same time, it will strengthen partnerships with outstanding domestic battery companies, energy companies and high-tech companies, jointly develop the upstream and downstream industrial chain of green electric travel, and enhance its comprehensive strength in electric vehicle research and development, production and service.
In 2017, the joint venture BMW Brilliance was the first to establish a power battery center among high-end automotive brands. The second phase of the project will be completed in 2020 and the cumulative production of power batteries has so far exceeded 100,000 units.
By the end of 2021, BMW will have 360,000 connected public charging piles.
Furthermore, continue to promote the upgrade of the national sales and service network.
More than 500 of BMW's approximately 600 dealerships nationwide have completed BMW i business certification.
In 2022, BMW will work with dealers to pilot the "BMW i Experience Store" in urban centers to respond to the growing demand for new energy and new experience of Chinese consumers.
2025 will be an important node in BMW's strategic transformation.
At that time, the BMW Group will release a "new generation" model with a completely redesigned IT and software architecture, a new generation of high-performance electric drive systems and batteries, and a new sustainable concept throughout the entire vehicle life cycle.
In the development process of the "new generation", the specific needs of the Chinese market will still be put in the first place.
By 2025, a quarter of BMW Group sales in the Chinese market will be pure electric vehicles.
Innovative BMW iX
"Home in China": BMW joins China's innovation wave and joins hands with Chinese partners to promote digital innovation
The BMW Group's digital innovation in China covers all related fields such as R&D, production, vehicle intelligence and digital services.
The BMW Group has established the largest R&D and digitization system outside Germany in China, with a team of more than 1,650 people, including approximately 600 software developers.
The earliest established Beijing R&D center was mainly responsible for vehicle engineering, testing and certification.
The Shanghai R&D center focuses on digital products, software development, and connections with the local digital ecosystem and innovation circle; there is also a BMW Group DesignWorks design team in Shanghai that carefully observes the aesthetics and needs of the younger generation of customers.
The Shenyang R&D Center focuses on the development of local electric vehicles and the research and development of domestic models after mass production.
In terms of digital development, BMW established Lingyue Digital in Beijing in 2019, focusing on creating seamless customer digital journeys.
At present, My BMW App, jointly developed by Leader and BMW R&D department, has attracted 3.4 million registered users, of which over 1.4 million monthly active users.
At the same time, in order to open up the online and offline user experience, BMW is promoting the "BMW Network Leading Project" to about 600 dealers across the country to optimize the customer's brand experience through software and hardware upgrades and digital transformation.
At present, more than one-third of dealers have completed this upgrade.
In 2021, BMW's innovative layout will expand to Nanjing.
First of all, BMW ArcherMind Information Technology Co., Ltd. was established as a joint venture to use China’s local software power to deepen in-vehicle software development. At the same time, BMW set up Lingyue Nanjing branch in Nanjing, aiming to provide agile production and service for BMW’s operating companies in China. , Efficient IT R&D and technical solution services.
In addition, the BMW Group is also actively exploring cooperation with Chinese technology companies, and has signed cooperation agreements with more than 80 Chinese companies focusing on digital content of cars and machines.
In the field of production, BMW Brilliance’s digital factory is a model of "Industry 4.0" technology applications. Next-generation production technologies such as big data and artificial intelligence are widely used, and are the first to achieve full coverage of 5G networks in the world.
Solar photovoltaic system of BMW Brilliance Shenyang plant
"Home in China": BMW firmly supports the sustainable development of China's economy, society and environment
As a model of a win-win situation between the BMW Group and the Chinese economy, the Shenyang production base of BMW Brilliance has received a total investment of more than RMB 73 billion since 2010.
BMW Brilliance has been the largest taxpayer in Shenyang for 15 consecutive years, paying 38 billion yuan in taxes in 2020 alone.
On the other hand, the BMW Group has about 600 dealers and more than 460 parts suppliers in China; BMW Brilliance alone purchased more than 33 billion yuan from local suppliers in Shenyang in 2020, which has effectively promoted the development of the local economy. .
Sustainability is the cornerstone of the BMW Group's corporate strategy, and it is also another direction for the coordinated development of BMW and the Chinese environment.
The BMW Group firmly supports the 1.5-degree temperature control target proposed in the Paris Agreement and proposes to reduce the average life cycle carbon emissions of a bicycle by 40% by 2030 compared with 2019, and reduce carbon emissions by 200 million tons.
The BMW Group regards electrification as an important way to achieve carbon neutrality.
But the sustainable strategy of the BMW Group is far more than just one aspect of electric vehicles.
In fact, the BMW Group is concerned about the carbon emission reduction of the entire life cycle of the car-from the supply chain, production, use to recycling, all are indispensable.
For example, BMW Brilliance was awarded the "2020 Best Practice Award for Companies Achieving Sustainable Development Goals" by the United Nations Global Compact China Network for its achievements in sustainable supply chain management. It is the only automobile company among the 20 award-winning companies.
On the production side, BMW Brilliance has released the "Sustainability Report" for eight consecutive years since 2014, disclosing its sustainable footprint to the public.
In 2021, BMW Brilliance once again ranked first in the "Automotive Enterprise Green Development Index" and won the honor of "National Green Demonstration Factory" for the fourth consecutive year.
BMW Brilliance Digital Factory
BMW has always insisted on fulfilling its corporate social responsibilities with practical actions.
The "BMW Children's Joy Home" project has been in operation for 10 years, and the "BMW Chinese Cultural Journey" project has gone through 15 years.
Recently, BMW’s corporate social responsibility project has added “environmental protection” on the basis of “cultural protection” and “social development”, and released the “BMW Beautiful Home Action”.
The first phase of the project will take the lead in establishing a biodiversity conservation public education base in the Liaohekou National Nature Reserve in Liaoning Province, donating monitoring, bird rescue and other related equipment to the reserve, directly assisting local biodiversity conservation.
Looking forward to 2025, with the arrival of the "new generation" and even the longer future, BMW's voice is self-confidence and promise: always uphold "Home in China", and always maintain the same frequency and coordinated development with China's economy and society. , Create a win-win situation.