La Pescadería de María, a business with a showcase on Instagram and more than 22,000 followers

Susana Prades (Barcelona, ​​1985), the confinement of a year and a half ago caught her on maternity leave.

In those days when the kitchen became the center of the house and shopping was the most exciting activity of the day, this Catalan turned her life 180 degrees with gastronomy -her passion- and Instagram as a point of departure.

"I realized

" he says on an express visit to Madrid.

And he began to investigate the sector.

Before this, his professional career was linked to highways; At Abertis he was in charge of different departments until he created La Pescadería de María, an ecommerce in which they wanted to go one step further. "We offer a product of the highest quality, but we also send it clean, without annoying odors or liquids." The price, and this is important, is by net weight. "We customize the cuts and the weight of the portions." They offer weekly packs, also for children and babies. "You

."

When Susana outlined the project, it was clear to her that she needed professionals from the sector by her side.

"

" he says.

One of his grandsons, Joan Soler, is a partner in this new stage, where Robert Casanovas and Montse Andreu are also present.

"Our idea is to make the experience excellent. That when people receive the orders they get a wow!"

As if it were the most precious gift.

"For me it is like when you give chocolates."

La Pescadería de María gift box.

With the idea of ​​offering an "extremely personalized" service to make people lose their fear of ordering fish online, today they are already a team of 12 people. "We have about 200 weekly orders. Even from Galicia they have made us orders," she says proudly. All the fish "

. It seemed very important to us to give all the information to the customers." Another detail: its isothermal boxes, apart from being pretty, are eco-friendly and reusable. "Now with Covid it is not feasible to use them again, but our commitment is to improve whenever we can."

For this Christmas, they have created four special boxes. "People put them on the tree as a gift." Orders arrive mainly

, 60%, although they also attend

. "We have not wanted to lose the you to you of the fishmonger. We have a very wide audience." The orders for Christmas Eve and New Year's Eve have already been underway for weeks. "There are people who left it commissioned and paid for a month ago and we will take it home on the 23rd."

Susana is in charge of feeding the Instagram account almost daily, where they count, as if it were an influencer, with more than 22,000 followers.

"We had 16,000 a year."

It has been his only showcase until today.

"People write to us and ask us about recipes, product questions ...".

With his son Pablo he usually hangs fish recipes, of course.

When it comes to making their children's packs, they have consulted nutritionists and experts to help them do it "right".

They have everything measured in detail.

According to the criteria of The Trust Project

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