Announced by Tim Cook, the boss of Apple, during his keynote on September 14, 2021, the new streaming music listening service Apple Music Voice is coming to France.
Faced with Apple Music, billed 9.99 euros per month, Apple Music Voice is offered at 4.99 euros per month.
On the other side of the coin, the service which is piloted only by voice, does not allow you to listen to uncompressed or spatialized music, but above all, to build your own playlists.
Here is a good big pavement in the pond of Deezer, Spotify, Tidal or Qobuz.
With Apple Music Voice, launched in France and 17 countries this week, Apple is offering a new
legal and ad-free music
streaming service.
Its price: 4.99 euros per month.
Behind this tempting price, a complete listening service, of course, but which does not offer the same services as Apple Music (9.99 euros / month), the historical service of the firm at the apple, like
20 Minutes
has could see it.
The Siri assistant in action
Apple's assistant is on the turntables.
"Hey Siri, start a cooking playlist."
"Hey Siri, play
The Last Day
of Juliette Armanet's
Disco
."
“Hey Siri, play Virgin Radio”… With the new
Apple Music Voice
streaming
service
, there's no need to try to use your index finger on your iPhone (or iPad) screen to start playing a song.
We must give voice.
Such is the concept of this
low cost
variation
of Apple Music, which, with its subscription to 4.99 euros per month, still allows a saving of 60 euros per year compared to the historical music service of Apple.
However, does Apple Music Voice play a degraded version of its predecessor?
Yes and no.
Playlists to get into the
mood
As long as he has an iPhone (entry key to access a library of 75 million titles), the user can find anything he wants. Just ask. In addition to an iPhone (or an iPad), the operation can be performed directly by voice from HomePod or HomePod mini speakers, but also from the AppleTV box (with its remote control which has a microphone).
Without saying how much, Apple claims to have created new
playlists
for its service.
So many "
moods
", such as "Good humor", "Reviser in rhythm", "Calm moment", or "
Black music
evolution
".
The opportunity to bring a very special moment to life.
And discover titles.
The songs are linked, but if you want to change, you have to ask Siri ("Hey Siri, go to the next song"), or press the Skip button on the screen of your mobile terminal.
If you consult the detail of the
playlist
chosen on the screen of your iPhone, activating a title with the tip of the index only starts playing an extract.
A little unsettling ...
Migrate to Apple Music
This is also a constant: if with Apple Music Voice you can do research on your iPhone, as in the discography of an artist, it is impossible to start playing an album or that of a song. especially with the finger.
The maneuver systematically calls up the display of a screen: "Use Siri to listen to music thanks to your subscription".
Screen at the bottom of which the mention "Upgrade to Apple Music" has not been forgotten ...
Unable to build your own
playlists
Real pitfall: it is impossible to build a
playlist
with Apple Music Voice.
This is obviously not a loophole, but a privilege reserved for users of Apple Music, twice as expensive.
But it is frustrating.
Likewise, Apple Music Voice does not allow playback of “
lossless
” (uncompressed) or spatial audio
titles
, two services that Apple Music provides, on the other hand.
Ultimately, we can do without.
On the other hand, and as we have seen, the service works with AirPlay 2 compatible speakers. We had no difficulty starting plays on our Sonos speakers, for example.
CarPlay systems are also compatible.
And other headphones or headphones than those from the Apple company work with Apple Music Voice perfectly.
A Trojan horse to attract young people
If, on the altar of saving a few tens of euros per year, we can be satisfied with Apple Music Voice, it is clear that its practice can become restrictive.
After several days of trying, pronouncing "Siri" to whoever is better ends up becoming boring.
And for their part, music consumers who are picky about their queries may not agree with the fact that a voice assistant can partly replace their research.
For the public, there remains an economical offer, without advertising, with a plethora of catalogs.
And for Apple, a beautiful Trojan horse to reach the youngest iPhone users, and perhaps guide them step by step towards Apple Music, but also in the ecosystem of the products of the Cupertino company.
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