La Martinuca, the home delivery potato tortillas with the most 'followers in Madrid

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The debate around the potato omelette could be said to be eternal and endless.

With onion or without it, more done or less, how many eggs per quantity of potatoes ... To revive the question, there is nothing like adding to the board a new option that, in addition, they take you home: they are those of La Martinuca,

and the pandemic that last June became a reality.

Behind all this story is Víctor Naranjo (34 years old) and, to a large extent, his grandmother Martina, who is 94 years old today.

"Their potato omelette is the best I have ever tasted in my life. And I thought about making it known and that people could enjoy it where they wanted and how they wanted."

The challenge was not small.

"We had to start at a stage with many uncertainties, but it was time to do it."

The first advice her grandmother gave her when she told her about her intentions was to use

.

"That has been a maxim from the beginning," says Victor on the other end of the phone.

Half of Spain was traveled looking for the best suppliers.

"All the product is ecological, we do not want anything that contains additives or preservatives."

The

, in El Barranco (Ávila). "I have been to farms in Galicia and Euskadi, but they convinced me. The altitude of the area makes them have very special characteristics; they are thicker and have a different color; the tortillas come out lighter." People still call them surprised by the color of the tortilla ...

The potatoes come from Valladolid

, from the Meléndez brand.

Specifically, the monalisa.

"It was the one that best suited our way of making the omelette."

The oil they use is the

and the

.

"In quality we have not skimped."

The advice of Grandma Martina and the advice of Joaquín Serrano, the former chef at the Efímero restaurant in Madrid, came up with the "perfect" recipe.

.

And up.

They distribute throughout the central area of ​​Madrid.

"We are not as profitable as we would like yet, but the priority at the beginning was to reach as many people as possible."

THREE OPTIONS

On the menu they have the version

. "We don't destroy the potato. We fry it until it is a little crunchy, always controlling the temperature a lot. And they are very juicy," says Victor proudly. Each omelette has "eight eggs and a kilo of raw potatoes."

(without onion / 2-3 people). "There are those who think it is expensive, but the cost of the product is."

"Depending on the season, we will add others. Now we have black truffle and boletus on the menu."

In his future plans is to make

and include

.

"We are going to start with the latter shortly. They will be half the normal size, we will make them from four eggs and a pound of potatoes."

They can be ordered between 7.30 and 11.30 in the morning.

One of the grandmothers who stars in the brand's campaign.

The world of social networks and word of mouth have so far been its main allies to publicize the brand.

"When María Pombo quoted us on her networks, we noticed it a lot."

However, the protagonists of your campaigns are going to be wonderful ladies like the one in the image.

"It's a bit to pay tribute to grandparents, to thank them for everything they do."

The real Martina, who is the architect of everything, has her photo on La Martinuca's profile on Instagram, where they have more than 18,500 followers.

"He did not want to pose, he is very old."

See this post on Instagram

One of the biggest challenges of the project was, without a doubt, that the tortilla arrived in perfect condition at its destination.

"We work with the Stuart platform. We chose the 'packaging' from the Klimer brand".

It is a breathable and sustainable box.

"It is low in height so that it does not dance inside and we put a waxed and greaseproof paper on it."

All the details are taken care of.

They also include a card where they explain how to enjoy this tortilla of a lifetime.

According to the criteria of The Trust Project

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