<Anchor> A
person who creates and posts content that many people see on social media these days is also called an influencer. That's how influential it is, but there are a lot of people who get a lot of damage from the provocative videos and false content posted here.
Reporter Kim Hee-nam pointed it out.
<Reporter> This
is a video that has over 1 million views on YouTube in one day.
[Why are there grains of rice in the new side dish?]
I raised suspicions about recycling side dishes at a famous restaurant, but the business had to be suspended for over two months due to criticism from consumers.
[Restaurant employee: From people who cursed for selling garbage, I had to do business,
but
phone calls were pouring in.]
However, as a result of checking the CCTV, the rice grains in the side dish that came out again were found to be from the video maker.
[Restaurant employee: Later, when I turned around the CCTV, he fell while eating.] The
restaurant complained of injustice on the bulletin board of the national petition, and the one-man media producer apologized belatedly.
A man lights a fire with his hands full of cigarettes in a PC room.
The PC room is soon filled with hazy smoke.
Police said the man thought it would be a hot topic if he posted a video of him smoking 100 cigarettes on the Internet.
[PC room owner: I really thought our store was going to burn down. I was so surprised that I reported it to the police.]
Why are there so many provocative videos and fake news on social media?
Single-person media is a profit structure that makes more money the more views it gets.
In the case of YouTube, if there are more than 1,000 subscribers and more than 4,000 hours of watch time in a year, ad revenue is paid according to the number of views.
[Lee Jun-hee/Social accusation One media producer: In the one-man media world, profanity is also money.
It's about getting people interested.
Because that's a world where money becomes money.]
Some single-person media producers, who are so-called influencers because of their great influence, pursue their own interests through so-called 'back advertisements' that broadcast videos produced with money without notice or labeling.
The National Tax Service is investigating the circumstances of some influencers who do not report their income even though they make a lot of money.
[All aejin / IRS analysts exaggerated: there are allegedly so-called fugitive advertising income, such as rear advertising or concealment of income in a way that evaded sponsorship income using a virtual account of foreign-sponsored platform and abroad -
issue 1 There are no separate regulations to regulate the media.
Although freedom of expression should not be violated, there are voices that platform operators should be held accountable, even indirectly, to reduce fake news or sensationalism.
[Choi Jin-bong/Professor of Journalism and Broadcasting, Sungkonghoe University: I think that if platform operators strengthen their own deliberation and make them responsible, it will contribute to the removal of sensational videos to some extent.]
(Video coverage: Ha Ryung)