Chronicle of an announced robbery: influencers, celebrities and a party to give the great blow in full view

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The launch of

followed the manual

Silicon Valley of companies that give themselves a digital,

and modern air. Apparently, the idea had it all to succeed and be a money-making machine: it promised a "big piece of the pie" from the 16.6 billion food delivery business. It also claimed to have agreements with established brands such as McDonalds, claiming to have an initial financing round of $ 8 million from reputable investors. In addition, he announced with great fanfare that he would create his own cryptocurrency, which would accept payments for food shipments in other cryptocurrencies and boasted of having the best algorithm on the market because it was based on the

.

That is precisely what Scotland Yard is trying to find out.

The story of Crypto Eats is that of a "company" whose duration did not exceed 30 minutes from its launch until mysteriously all its trace disappeared from the Internet and

the unwary who had bought Crypto Eats currencies.

Meanwhile, the British police are looking for a ghost.

An outcome that was possible thanks to the fact that it is a carefully planned coup following a business launch modus operandi that

of these characteristics

.

The theft of Crypto Eats would not have been possible without the internet and social media.

The first phase consisted of

.

To do this, they appealed and launched a press release with a communication agency that was replicated by hundreds of media in a practically traced manner.

This note ensured that "

s" corresponding to the sector of food delivery at home with Riders, like the one that currently has Uber Eats, Glovoo or Deliveroo.

One of the influencers who participated in the Crypto Eats promotion campaign.

They also boasted of being "the first step in allowing people to use cryptocurrencies in the real world" and that it could "compete head-to-head with Uber and Deliveroo thanks to their blockchain-implemented software algorithm."

Likewise, it also ensured that it had top-level investors who

into the company and with agreements with major brands such as McDonalds.

An optimistic and lacking approach that was transmitted to the public opinion by an aggressive marketing and communication campaign to convey the message that Crypto Eats was coming to become

in the United Kingdom.

They released a press release through a legitimate agency that was

outlets practically traced.

Both in the press release and in the articles that were generated through it, it was ensured that the Crypto Eats system would use

technology

.

Along with the note, elements of the company's corporate image and

, were sent

.

A photo of the alleged CEO of Crypto Eats, which was distributed alongside his press release.

There was nothing in the Wade Phillips photo to invite suspicion.

It featured a 35-45-year-old man with plastic glasses smiling at the camera while holding a disposable coffee cup.

The typical thing in this type of companies.

The problem, according to Vice, is that

and the origin of the photo is unknown.

Parallel to the press campaign, Crypto Eats launched a campaign in which it paid different influencers, celebrities and celebrities from the second division of the UK pink press to promote its brand, including

.

"They launch their cryptocurrency on October 17. I'm just telling you to use your head. [Crypyo Eats] has more money that it doesn't know what to do with it," a popular UK personal trainer assured his more than 387,000 followers on Tik Tok .

"In a week, a month or two months that business may be the largest food delivery service in the UK and is not yet available," he encouraged his followers.

To top it off, in the days leading up to its launch, Crypto Eats threw a party in London with these

and celebrities to

.

A few celebrities who are now being questioned by the British police in the hope of discovering who was behind the launch of Crypto Eats.

A company that lasted half an hour and that

before his website, his social networks and any other trace of his existence

from the Internet.

According to the criteria of The Trust Project

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