Our reporter Yang Zhaokui
On September 26, the Ministry of Commerce held a press conference on "Guaranteeing Festival Market Supply and Promoting the Release of Consumption Potential".
Wang Bin, deputy director of the Department of Consumption Promotion of the Ministry of Commerce, said that the next step will be to deepen the reform of decentralization, regulation and service in the automobile circulation field, and promote the introduction of relevant measures to stimulate the vitality and endogenous power of the automobile market.
Wang Bin specifically mentioned that it is necessary to promote the removal of unreasonable restrictions on second-hand car transactions, to further facilitate the off-site transaction of second-hand cars, to promote the standardized, branded, and large-scale development of the second-hand car industry, to prosper the second-hand car market, and to drive the development of the new car market.
After many years of rapid growth, my country's automobile market has gradually entered a period of steady development due to factors such as environmental protection, transportation, safety, and income.
Since 2018, my country's new car sales have been declining for three consecutive years.
From the perspective of industry insiders, second-hand cars are the key to stimulating the vitality and endogenous power of the auto market.
The smooth circulation of the second-hand car market can accelerate the replacement of fuel vehicles and new energy vehicles and drive the continuous growth of new car consumption.
However, in recent years, the growth rate of second-hand car transaction volume has also slowed down, which is largely due to the lack of smooth flow of domestic second-hand car circulation.
To this end, since this year, my country has promoted the complete cancellation of second-hand vehicle restriction policies, cross-provincial registration of transactions in different places, and the implementation of "electronic" file transfer, which has promoted the national circulation of second-hand vehicles.
According to data from the All-China Federation of Industry and Commerce Automobile Dealers Chamber of Commerce, the implementation of a series of policies has revitalized the used car stock market. From January to August this year, the volume of used car transactions reached 11.39115 million, a year-on-year increase of 40.38%.
It can be seen that it is of great significance to unblock the circulation channels of second-hand cars and promote the national circulation of second-hand cars.
Among them, the e-commerce platform is the industrial infrastructure for the large-scale automobile circulation.
Recently, Guazi used cars are the first in the industry to switch to a new e-commerce model, and together with nearly 5,000 high-quality car dealers on the platform, they have realized the online sale of non-standard used cars. Nationwide circulation.
Previously, the circulation of second-hand cars was blocked, and most car sources could only circulate in a certain area, which made the car sources more local, and localized offline stores became an important part of the user experience.
The second-hand car platform has opened offline stores nationwide to provide consumers with more vehicle choices and improve matching efficiency.
With the complete cancellation of the restriction on movement and the introduction of new policies for circulation facilitation, a national circulation environment for second-hand cars has been created. Transactions based on offline stores cannot meet the needs of national circulation. This provides a way for the second-hand car industry to switch to an e-commerce model. Opportunity period.
On the other hand, as Gen Z, which has grown up in the Internet environment, has gradually become the main consumer group of automobiles, online car purchase will become the mainstream car purchase option, providing a wide range of consumer groups for the e-commerce model.
After switching to the new e-commerce model, the platform can provide users with a one-stop e-commerce car purchase service of "order online and delivery offline".
Users can watch cars, consult, place orders, finance, insurance, etc. online.
Previously, the nationwide urban stores were adjusted to urban warehouses, and all offline sales and service personnel were transferred online, and urban warehouses provided offline delivery and fulfillment services.
In this way, the platform can also transfer the operating costs saved by closing offline stores to users, and provide users with better-quality vehicle maintenance and after-sales guarantee services that fully refund the full payment after the transfer is satisfied.
Therefore, it is expected that the industry will rely on the e-commerce model to continue to explore providing users with a "test drive period" and "cooling-off period" after the "test 7 days unsatisfied refund" guarantee service on the top platform represented by Guazi used cars. , To relieve the user's worries, so that users can rest assured to buy a car online.