The social network TikTok will soon offer its users the possibility of directly purchasing products offered by content creators on its platform.
A new step towards the creation of an ecosystem on its application.
Tuesday's announcement is an extension of the partnership launched in October 2020 with Shopify, a platform that allows brands to create their e-commerce activity.
Initially, the deal allowed Canadian Shopify users to advertise on TikTok.
"A unique positioning between content and commerce"
Sellers will now be able to create a mini-store on TikTok and also include links to products directly in their videos posted on the platform which has more than 100 million users in the United States alone.
Reality TV personality Kylie Jenner, who built a multi-million dollar cosmetics brand, will be one of the first to use the new services, according to a statement released Tuesday by Shopify.
"TikTok benefits from a unique positioning between content and commerce," said Blake Chandlee, president of business activities at TikTok, quoted in the statement.
“These new possibilities make it easier for companies of all sizes to create compelling content that gets consumers right to the point of purchase online.
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A late feature
Although showing extraordinary growth for two years, TikTok, a subsidiary of the Chinese group ByteDance, was slow to monetize its content, before accelerating in advertising last year and then going online.
Most of the social networks seek to convert their popularity and the engagement of their users into commercial transactions, lung of their viability with the publicity.
Instagram already offers the feature that allows you to buy directly from its application, as does Snapchat.
The latter launched, last month, a virtual multibrand fashion store directly on its application.
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