Oh!

The second search term for clicking is 'Sampong Department Store T-shirt'.



This is a T-shirt that a domestic fashion brand launched and sold last year.




There is a black-and-white photograph printed on the front, which was taken at the time of the collapse of the Sampoong Department Store in 1995.



It was printed on a T-shirt with a photo of the disaster scene, in which 502 people died and nearly 1,000 were injured.



The company sold this product at various internet shopping malls, but the controversy spread as netizens pointed out that it was marketing that did not consider the pain of the bereaved family.



In response, the company explained that the concept was 'insensitivity to safety' when the product was made, and the purpose was to raise awareness.



However, criticism continued, such as 'crossed the line, no commemorative message can be found'.



In the end, the company posted an apology on its website saying that it caused another pain to the bereaved family, and announced that it would stop selling the product and donate all the proceeds.




Netizens commented, "What about another wound to the bereaved family? It's surprising that something like this sold well.", "Students who didn't know about the disaster would have worn it... I am sorry.”



(Screen source: the brand website)