Something promised, something due.
In the United States, Tesla is finally launching autonomous driving by subscription for its compatible models.
Until now, you had to pay a one-time fee of $ 10,000 to unlock the feature.
Now, American customers who want to can take advantage of the fully autonomous driving mode for $ 199 per month.
With this more accessible formula, Tesla will allow many more American customers to test this functionality, whether occasionally or in anticipation of the permanent purchase of autonomous driving mode.
The good news is that the subscription plan is non-binding.
Drivers will therefore be able to take advantage of it occasionally, as they wish without worrying about contractual constraints.
Gradual deployment in Europe
For the moment, this new formula is only available in the United States, but we can obviously expect that it will soon be extended to the rest of the world. In any case, the American manufacturer has every interest in doing so. This will allow it to push its customers to test the functionality and why not to pass the course of the purchase. In addition, it will provide him with stable and permanent income.
In Europe, the subscription formula could also be more accessible, like the single purchase formula for autonomous driving.
Due to legal restrictions, the functionality is much less complete than the version offered in the United States, so it is offered at a lower price in Europe.
Across the Atlantic, Tesla offers a real mode of autonomous driving.
The manufacturer's cars can even pick you up from a meeting point on their own, without assistance, while in Europe, the function is more like a driving assistant.
It should be noted, however, that Tesla's autonomous driving mode is still in the development phase.
The final version should arrive by the end of the year in the United States.
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