Facebook plans to spend more than $ 1 billion on programs intended to compensate creators of content posted on its social networks by the end of 2022, Zuckerberg said on Wednesday.
The goal: to compete better with other platforms like TikTok or YouTube.
"More details soon"
"We want to create the best platforms so that millions of creators can earn a living," said the boss of the parent company of Facebook and Instagram in a message posted on his account.
“Investing in creators is nothing new for us, but I am delighted to expand this work over time,” he added, promising “more details soon”.
Social networks offer artists, influencers and other personalities a way of earning a living, thanks to the advertisements disseminated on their accounts, but also thanks to the organization of paid online events or the remuneration paid by certain platforms according to their popularity.
These companies take a significant proportion of these advertising revenues.
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