In early June, Instagram manager Adam Mosseri explained at length how the platform's algorithms work.
An operation that would already no longer be relevant since Instagram is currently testing a new algorithm that upsets the hierarchy of publications in the news feed;
the suggested contents thus have priority over the publications of friends.
For now, Instagram's news feed is made up of posts from friends and suggested content influenced by users' past actions (like, comment, registration), but these only appear once they have been uploaded. first reviewed.
However, Instagram seems to want to change this hierarchy and offer more suggested content through the publications of the people we follow.
A smooth change
At present, the new algorithm has only been deployed to a small number of iOS users.
And if the latter is still in the testing phase, we can imagine that it will soon be fully adopted, forcing users to scroll more on the application to find the posts of the accounts to which they are subscribed.
One way for the social network to encourage users to stay longer on its application, but also to consult the accounts of suggested content.
A new operation which should not please everyone, especially users who regularly accuse the platform of "shadowban", of drowning controversial publications or which do not please him.
Instagram still wants the transition to go well since the social network plans to offer new settings to its users, in order to ensure that they can select centers of interest.
These will have an impact on the recommendations of their news feed.
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