The new Hotline application from Facebook.
The social media giant is trying to position itself in the very fashionable niche of live audio.
Facebook quietly launched a test phase for a new conference application called Hotline on Wednesday.
It is inspired in particular by Clubhouse, the conversation app launched a year ago, and which has grown very quickly thanks to the pandemic.
Facebook's new service emphasizes the ability to ask questions in writing, which is not possible on Clubhouse.
Speakers can thus choose who to invite “on stage” to speak in the conference.
Ability to activate video and record conferences
“With Hotline, we hope to understand how multimedia, interactive and live question-and-answer sessions can help people learn from experts.
It also helps experts to develop their business, ”detailed Facebook.
Unlike Clubhouse, there will be the option to activate video and the lectures will be recorded.
The organizer will receive a digital copy.
The application is thus building a more professional and calibrated image, less spontaneous and nebulous than the rising star of social networks, which has made large-scale intimacy its credo.
Already expanded live video and audio functionality on Facebook and Instagram
The experiment is being carried out by a Facebook research and development group led by Erik Hazzard, who joined Facebook when the California group bought its “tbh” question-and-answer app.
“We are experimenting with multimedia products like CatchUp (audio calling app), Venue, (question-and-answer app), Collab and BARS (collaborative music apps) and it's encouraging to see how these formats are helping people connect. connect with each other and form communities, ”added Emilie Haskell, a communications manager at Facebook.
Under the influence of the Zoom videoconferencing service and then of Clubhouse, Facebook has already multiplied and extended the video and audio functionalities live, on the network and on Instagram.
The Californian group is also developing a Clubhouse rival within the Messenger “lounges”.
After Twitter, Facebook in turn wants to copy the Clubhouse app by offering audio lounges
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