From April 1, the National Commission for Informatics and Freedoms imposes new rules on the use of cookies.

From now on, continuing to browse a site without having validated the use of these digital plotters will no longer have the tacit value of an agreement.

From Thursday April 1, on all French websites, the rules change regarding the use of cookies in targeted advertising.

From now on, each Internet user will be able to choose, more clearly than until now, whether or not he accepts the activation of these famous tracers, which allow certain sites to monitor and record the activity of their audience.

This new regulation was imposed by the National Commission for Informatics and Freedoms (CNIL), the French digital policeman.

When he goes to a site equipped with cookies, the user will always see a small window open, asking him to accept the use of tracers, in particular to identify him, geolocate him, or, in the case of from a merchant site, keep your basket of orders until payment is made.

Until now, the user has often tended to automatically click on the "I agree" button.

But from now on, a second button, just as big, will have to appear on this window, allowing it to clearly refuse the use of cookies specifically intended for advertising tracking.

Clearly, continuing to browse the site without having explicitly given its approval will no longer have the value of a tacit agreement for the installation of this category of trackers, which was the case until now.

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"This is a turning point in the takeover by the Internet user of the control of his data"

The purpose of the legislation is to give back control to the Internet user of his data.

Whether or not he chooses to agree to be traced, that decision will no longer be made behind his back.

"Before, Internet users continued their navigation, without paying attention to the banner that told them that this pursuit was worth consent. There, they must act, because if they do nothing, no tracer is deposited. is a turning point on the takeover by the Internet user of the control of his data ", explains to Europe 1 Clémence Scottez, the head of the service of the economic affairs of the CNIL.

Companies will therefore be forced to be more transparent, to convince Internet users to let them store their browsing habits.

Especially since the fine of the CNIL, which will check online whether the sites follow the new regulations, can go up to 4% of turnover.