The experimentation is taking place in the United States for the moment.
-
Geeko
At the time of product placement on social networks, Google is testing an algorithm that automatically detects the products presented in a YouTube video sent by a user of the service, reports
01Net
relaying information from The Verge.
Only American users are currently targeted, Google said in a blog post.
This experiment began on Monday.
They can now see, among their recommended videos, a list of the products detected in the one they just watched, as well as related products.
If they click, they are taken to videos hosted on YouTube about the product.
Links to other YouTube videos
This will “help people view more videos and information about these products on YouTube,” Google writes.
However, there is nothing to indicate that the functionality will allow the user to directly access a page where he can obtain the product, asks
Phonandroid
.
If this were the case, it would compete with Instagram and its shopping function, which allows users to easily purchase a product tagged in a publication.
It is not yet clear when this experiment will be extended elsewhere than in the United States.
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