Instagram shows videos with a political content in Reels less often, a spokesperson for Instagram owner Facebook confirms after reporting by

De Groene Amsterdammer




Reels, a service that has been available since August, allows Instagram users to post short videos.

Analysts see the service as an answer to TikTok, the video app that gained popularity months before.

"We designed Reels in such a way that you come into contact with people who make fun short video content. That is why it was decided to downgrade political content",

De Groene




the Facebook spokesperson.

"This is in line with our policy of not prioritizing political content." asked the Facebook spokesperson what exactly the company means by political content and why this policy is applied to Reels.

The spokesperson has promised to come back to this.

It was already known that Facebook and Instagram have policies for ads on political and social issues.

This includes various topics such as advertising on immigration, climate change and the Black Lives Matter movement.